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The Associate Director (AD), Zenith Content works closely with strategy and investment teams to create and execute campaigns for clients with excellence across channels.  Focused on custom direct partnerships with publishers as well as influencer campaigns, the AD is a critical thinker with knowledge across media disciplines.   Media agency and digital investment experience a must.  Reports to Vice President of Zenith Content.

Must have experience in integrated marketing, content strategy and execution agency side.  Creative production background a plus.

·       5+ years content marketing/content experience

·       Extensive knowledge of content strategy, brand marketing, production and programming processes across all platforms

·       Creative thinker with strength in digital and social content marketing – knowledge and experience in Influencer marketing a must

·       Strong project management skills including organization, attention to detail, and ability to multi-task

·       Ability to pivot, self-direct and move projects forward in an independent and focused approach

·       Strong client service skills, flexibility, team player – client focused service mentality

·       Ability to work both independently as a leader and as a member of a focused team of professionals

·       Ability to collaborate and lead meetings with a variety of partners

·       Excellent internal and external communication and presentation skills – storytelling key

·       Demonstrate leadership in innovation, consumer engagement, and ROI results

·       Understanding of available content marketing metrics and marketplace trends in investment

·       Hands-on experience planning & executing Digtal campaigns end-to-end

·       Working knowledge of third-party ad servers/reporting functions (Doubleclick, Innovid)

·       Understanding of Prisma media management tool a +

·       Proficient understanding of third-party ad measurement and traffic tools

·       Strong oral/written communication and negotiation skill

·       Strong knowledge of Powerpoint, EXCEL, WORD. NetBase/social listening tools, Google Ad Words/Trends

·       Bachelor Degree in marketing, advertising or related field

·       Willingness to work long hours, weekends and travel as necessary

Responsibilities
Work in partnership with direct supervisor and client teams to develop content strategy across specific client(s) driving creativity, ideation, and innovation that leads to ownable consumer engagement opportunities.

Clear understanding of the content landscape and digital/social/influencer content application from a brand communication and publisher perspective.

Collaborate with content creators - networks, producers, digital, influencers and social publishers to create, identify, customize and execute opportunities that deliver on specific client goals across disciplines.

Manage all project execution, including integrated sponsorships and content creation across linear, digital, social, influencer, print, event, and emerging and interactive platforms.

Partner with Zenith Media’s Strategy and Activation teams to create integrated marketing solutions driving ROI for key agency clients.

Understand and articulate client category expertise and knowledge of the competitive landscape.

Direct reports may include Managers and Associates. 

All your information will be kept confidential according to EEO guidelines.