Associate Director, Analytics

  • Full-time

Company Description

About Zenith:

At Zenith we are dedicated to creating a sustainable advantage for our clients, providing them with a quantifiable return from their communications investment that outstrips their competitors.  Our focus on ROI ensures that clients' budgets are invested, not simply spent. We believe the most important consideration for any campaign is a demonstrably effective outcome.  We are committed to developing close partnerships with all our clients and to delivering a service that always exceeds expectations. 

Above all, we know that ideas and imaginative solutions are vital to make our clients' brands stand out from the crowd; connecting with consumers in a striking and persuasive manner.

Job Description

Overview:

At Zenith, we know how crucial data and analytics are towards driving effective media campaigns. We’re looking for a Director Analytics who can develop automated reporting and analytical solutions for clients with various KPIs and business objectives, while partnering with our Digital Activation, Strategy, and Programmatic teams to understand data driven insights. In this role, the Director will implement and execute best practices in terms of data measurement, reporting, client management, and mentorship of enthusiastic, growing analysts.

 

Responsibilities:

·       Oversee the development of a comprehensive data integration and ingestion strategy to deliver world class infrastructure for supporting analytics projects

·       Maintain ownership of regular reporting outputs across multiple clients

·       Drives discussions with analytics, development and other teams as they relate to new campaigns or technology including discussions regarding needs, technical approach, onboarding/implementation plans and ongoing operational support plans.

·       Drives cross-organizational team planning sessions for projects involving new data sources, executions or processes

·       Develop expert knowledge of the business rules and strategies in place for each client to ensure the highest level of data integrity through our data aggregation process

·       Assist Media team with developing campaign goals and how to track towards those goals

·       Project manage all day-to-day reporting/analytics related deliverables

·       Train and mentor assigned analytics staff

·       Cross-functional team coordination and communication (Advertising Operations, Media, Strategy, Search, Analytics, Creative Partners, etc.)

·       Derive actionable insights from campaign performance reports that are meaningful and tie back to client marketing goals

·       Create and manage the necessary documentation to track changes in methodology, structure or business rules

·       Contribute intellectual capital with regard to measurement and research

·       Coordinate with third-party research partners to provide best-in-class research and integrate all data sources within the automated solution

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Qualifications

Requirements:

·       Minimum 7+ years of experience, at least 1+ years of industry experience, and 1+ year of management of junior-mid level staff

·       Extensive experience with relational databases (SQL Server, MS Access, Oracle)

·       Knowledge of at least one online advertising media channel: Search, Display Banners, Mobile, Email, Contextual, Social, and CRM

·       Proficiency in Microsoft Office (PPT, Excel, Word); Expert in complex Excel formulas

·       Experience with at least one major third-party ad server with site-side tracking (like DoubleClick, Atlas, or Sizmek) or Google Analytics or Adobe AnalyticsExperience with reporting visualization tools like Datorama, Tableau etc.

·       Strong critical thinking skills – understand the intersection of business use cases with analytical needs

·       Extreme attention to detail

·       Highly organized with ability to multi-task

·       Ability to communicate complex ideas to both external and internal clients

·       Demonstrate strong project management skills

·       Bachelor’s Degree in a related field

 

Desired Experience:

·       Experience with ad verification tools like Integral Ad Science and MOAT

·       Understanding and familiarity with advanced analytics practices (Descriptive Statistics, Linear Regression, Forecasting)

·       Experience in at least one of the following areas: Programmatic (DMP, DSP), Cross Device Measurement, Attribution Modelling

·       Experience with third-party research partners like GfK, Nielsen, and comScore

 

Additional Information

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