Who is Starcom:
 
As the Human Experience Company, we are a global media agency that believes in the alchemy of people and technology to create experiences people love and actions brands need. It’s in our DNA. We’re powered by the strength of our innovative, driven and intelligent people who are deeply passionate about achieving best-in-class results on behalf of our clients – some of the world’s leading marketers.
 
We value you and the work you do. We work hard, but also enjoy scores of perks rooted in our legacy of having one of the strongest agency cultures. Our top-notch health insurance plans and very generous paid time off allow you much-needed time to recharge and achieve the work-life balance you need to bring your absolute best self to work.
 

 

What You’ll Do:

The SVP, Strategy will be integral in driving ad/marketing technology and data integration conversations, developing roadmaps and delivering strategies on behalf of our clients in coordination with programmatic activation and operations teams. The SVP will bring deep expertise in the advertising data landscape and will consult with internal teams and clients on audience activation, testing methodologies and frameworks, and audience reporting/insights. Additionally, the SVP, Strategy will play a critical role as the media stakeholder on behalf of the client in projects with consultants and technology partners.

This highly motivated, detail-oriented individual will work with both the client and internal stakeholders to educate them on the myriad uses of strategy and to drive innovation across brand teams. He/she will also generate key insights and audience profiles to align with strategic planning and will also work with 3rd-party data vendors and publishers to maximize the data opportunity for the client and go beyond what is currently available. He/she must be recognized as an expert in media/communications planning with the ability to deliver significant insights to the client's business.  The successful candidate will have a fully-rounded knowledge of the total marketing process and the strategic role of media/communications, a passion for bridging business and marketing priorities, and working with other marketers and clients to drive advertising value.    

• Act as strategic navigator for team by leading the thinking to inspire innovative solutions, creativity and a proactive approach
• Drive category-level and brand franchise portfolio management analyses and recommendations
• Collaborate with Business Intelligence/Analytics & Development, DDM(Data Management Platform), Programmatic Teams to identify consumer learning needs and drive consumer insight generation, analysis/ interpretation
• Lead team in development of brand communications planning strategy and master plan, defining the strategic role of each connection point based on business and consumer insights
• Oversee U.S. Media team in development of fiscal year media plans, hand-off to investment AORs and other marketing partners, and initiation of media marketing programs
• Ensure the team delivers sound strategic media/communication recommendations based on a clear understanding of Brand objectives
• Partner with Business Intelligences/Analytics Development to identify and recommend proprietary research studies for assigned brand(s), continuing to gain stronger consumer data particularly in area of receptivity & behavior
• Ensure that client relationships continue to be strengthened by quality of deliverables and client satisfaction with the work.
• Maintain an in-depth knowledge of Brand business (current and historical perspectives) with a focus on upstream initiatives
• Actively listen to clients and continually identify opportunities to lead the thinking
• Ensure the quality of work for all Brand deliverables
• Be recognized as a communications and industry expert with Brand teams
• Develop process improvements and best practices to ensure consistency, flexibility and efficiency resulting in solutions that meet or exceed Brand expectations
• Work closely with SVP Client Lead/Strategy Director to identify any scope of work issues related to staffing
• Expert command of media research resources, capabilities and limitations
• Manage team, working closely with Associate Directors, Supervisors, Planners and Assistants
• Complete thorough and constructive performance evaluations via PMP for assigned staff members
• Exemplify collaboration by building and maintaining productive relationships across all communications areas (investment teams, Brand, multi-functional teams, agency partners, media vendors – as appropriate) as well as manage the senior relationships

Qualifications:

• Bachelor’s degree from a four-year college or university; MBA a plus
• Approximately 10-12 years of progressive levels of responsibility in marketing, communications and/or media planning and management experience
• Thorough knowledge of marketing and communications
• Demonstrated track record of thought leadership, innovation and/or change management
• Strong interpersonal and teamwork abilities
• Excellent written and verbal communication skills
• Demonstrated critical thinking and problem solving abilities
• Authoritative, leadership presence
• Ability to prioritize and organize issues/projects for self and staff
• Excellent understanding of media / communication fundamentals and research

About Starcom Worldwide
 
Starcom is the Human Experience Company. A world-renowned media communications agency, we believe the alchemy of people and technology creates experiences people love, and actions brands need. With more than 5,000 employees worldwide, Starcom partners with the world's leading marketers and new establishment brands, including Airbnb, Coca-Cola, Fiat Chrysler Automobiles, Kellogg Company, Kraft Heinz, Samsung, Visa and more. Starcom is part of Publicis Media, one of four solution hubs within Publicis Groupe [Euronext Paris FR0000130577, CAC40], and has offices within Publicis One.
 
Starcom is an Equal Opportunity Employer.