Senior Media Buyer

  • Full-time

Company Description

Publicis Media is one of the four solutions hubs of Publicis Groupe[Euronext Paris FR0000130577, CAC 40], alongside Publicis Communications, Publicis.Sapient and Publicis Healthcare. Led by Steve King, CEO, Publicis Media is comprised of five global brands, Starcom, Zenith, Spark Foundry, Blue 449 and Performics, powered by digital first, data driven global practices that together deliver client value and business transformation. Publicis Media is committed to helping its clients navigate the modern media landscape and is present in more than 100 countries with over 17,500 employees worldwide.

Job Description

As a Senior Media Buyer, you will be responsible to/for:

  • The day-to-day media buying
  • Deliver excellent pricing through negotiation and relationships with media owners
  • Develop understanding of client business and role of online in delivering objectives
  • Deliver added value opportunities across clients wherever possible
  • Book all campaigns according to the brief (with confirmed media) and ensure financials are correct.
  • Monitor campaign delivery and reconcile any under deliveries.
  • Manage time and workload of yourself and team in order to complete tasks on time.
  • Assist with auditing process across specific client base and develop strong relationships with Auditors.
  • Follow through the closed job for invoicing process (incl. proof of ad, supplier invoice, etc)
  • Research media needs/opportunities for clients’ campaigns, execute negotiate rates, and work with campaign managers to create a media planning strategy.
  • Constantly monitor performance and delivery of ad server and vendor reporting. Evaluate weekly trends and recommend optimization tactics to planners.
  • Negotiate and maximize clients' budget and effectively deliver on both clients' & agency’s needs and business targets.
  • Monitor and report on clients’ expenditure update by campaign by media.
  • Keep track of clients’ media master contract fulfilments.

Qualifications

You will be/have:

  • A minimum of 3 years' experience in media trafficking or buying. Familiar with and have worked with the major publishers.
  • Experience in creating and executing online buying strategies to drive customer acquisition, either in an agency, or in-house marketing capacity, and experience setting up and executing campaigns through 3rd or 1st party ad serving tools.
  • Understand the online landscape – from SEM to Display to Email to Mobile.
  • Work with multiple types of ad tech. Know what a cookie is, and understand online alphabet: BT, RT, SRT, CPA, CPM, CPC. Experience with mobile, video, analytics and search is a plus.
  • Measure twice, cut once type personality. You will be responsible for media insertion orders, tracking delivery by publisher, and approving invoices. Must love numbers – no mistakes allowed.
  • Solid written and verbal communication skill with ability to communicate/translate complex concepts to non-technical audience.
  • Ability to prioritize and knock out tasks and not just do the bare minimum.
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