Associate, Local Investment

  • Full-time

Company Description

WHY YOU WANT TO WORK AT SPARK FOUNDRY

Let’s be honest –in this industry, sometimes we complicate things that should be simple. Here is the bottom line: we want YOU to join us if you are truly passionate about guiding marketers on how to best connect their brands with people. It doesn’t get much simpler than that. At Spark Foundry, we have a unique approach and provide the support to help you do this. In fact, our approach is built on creating the space for ideas that lead to smart work, and Spark Foundry is built to celebrate and develop YOUR ideas.

Job Description

POSITION SUMMARY

Responsible for executing Spot TV, Local Cable and Spot Radio buys in a timely manner taking care to effectively deliver the necessary goals passed down from the client and planning groups. This function demands individuals who can manage multiple projects, exercise sound business judgment and positively represent the agency to outside suppliers and stations.

SPECIFIC RESPONSIBILITIES

• Demonstrate a solid knowledge and historical experience of the local Video and Audio buying process.
• Accurately project ratings season to season. If markets are underperforming, provide supervisors with an action plan to insure better performance in immediate and timely future.
• Negotiate efficient rates to effectively deliver a client’s goals at a competitive cost advantage.
• Leverage station relationships and strengths when analyzing the marketplace as an entity, ensuring schedules follow audience viewership levels.
• Analyze and implement digital enhancements to broadcast schedules, where applicable. 
• Provide added value when needed. This requires solicitation from vendors, analysis of value and proper documentation to Broadcast Account Team.
• Be proactive in suggesting solutions to planning group and client when necessary. As a market expert, the buyer’s input is critical when planning goals can’t be achieved.
• Demonstrate technical aptitude and proficiency in all computer software that applies to job function.
• Oversee discrepancy resolutions and insure timely payment.
• Provide supervisors with market conditions/changes as they pertain to your ability to buy the market. Offer solutions to market problems as early as possible in negotiation process.
• Steward buys paying careful attention to overnights, NTI ratings, and current NSI books. Get bonus weight early in flight or re work schedule to insure delivery of goal.
• Effectively answer posts looking beyond a simple PUT/SHARE increase or decrease. Carefully analyze schedule to determine true cause of poor performance (i.e. poor rotations, missed spots, outside viewership, station contests etc.). Be as specific as possible in answering a post.
• Accurately prepare necessary paperwork and meet due dates: Cost requests, competitive reports, merchandising, posts.

Qualifications

REQUIRED SKILLS

• Strong quantitative skills, including analytical abilities and math proficiency
• Solid verbal and written communication skills
• Technical proficiency, particularly with Excel, Word and PowerPoint
• Demonstrate critical thinking and problem solving abilities
• Ability to work successfully with teams, handling multiple projects and meeting tight deadlines under pressure
• Detail oriented and able to produce accurate work
• Demonstrate leadership skills

Additional Information

WHO WE ARE

Throughout our rich history, we’ve taken pride in our ongoing legacy of and commitment to constant evolution. It’s in our DNA to evolve. By melding the spirit of a startup and the soul of a powerhouse across our business, we aim to bring modern heat to brands – the kind of heat that arises at the intersection of startup and powerhouse; of data and content; of art and science; of old and new. Energy and innovation fuels our startup spirit, while the unrivalled marketplace clout, exclusive partnerships, and global practice capabilities we have at our disposal as a full-service Publicis Media agency deliver our powerhouse soul for our clients. We hope you’ll take a few moments to learn more about us, and to begin thinking about how we might put “the power of plus” to work for you. To learn more, visit www.sparkfoundryww.com
 

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