Analyst, Paid Search

  • Full-time

Company Description

WHY YOU WANT TO WORK AT SPARK FOUNDRY

Let’s be honest – in this industry, sometimes we complicate things that should be simple. Here is the bottom line:  we want YOU to join us if you are truly passionate about guiding marketers on how to best connect their brands with people. It doesn’t get much simpler than that.

At Spark Foundry, we have a unique approach and provide the support to help you do this. In fact, our approach is built on creating the space for ideas that lead to smart work, and Spark Foundry is built to celebrate and develop YOUR ideas.

 

WHO WE ARE

Throughout our rich history, we’ve taken pride in our ongoing legacy of and commitment to constant evolution. It’s in our DNA to evolve.

By melding the spirit of a startup and the soul of a powerhouse across our business, we aim to bring modern heat to brands – the kind of heat that arises at the intersection of startup and powerhouse; of data and content; of art and science; of old and new.

Energy and innovation fuels our startup spirit, while the unrivaled marketplace clout, exclusive partnerships, and global practice capabilities we have at our disposal as a full-service Publicis Media agency deliver our powerhouse soul for our clients.

Job Description

The Search Analyst is responsible for monitoring and maintaining media campaign development and activation on search channels. The ideal candidate requires proficiency in math, strong analytical skills, attention to detail as well as creativity and an overall interest in and understanding of how consumers leverage search media in the decision path. This level also requires participation in and excel at both our agency wide entry-level training program as well as our search specific training track.

 

  • Gather research necessary to build a new campaign
  • Assist the manager in gathering necessary data for plan development
  • Generate paperwork necessary for purchase authorization and ensure vendor counter signature is received
  • Primary party responsible for trafficking approved plan
  • Monitor and maintain campaign budgets, pacing and bid adjustments
  • Active monitoring and management of performance and competitive landscape
  • Monitor and optimize paid search performance to meet business objectives
  • Develop optimization recommendations
  • Utilize bid management tools as well as Google, Bing and Oath paid search platforms to build campaigns, implement optimizations, pull reporting, and QA campaigns
  • Implementation of optimizations and/or testing plans
  • Pulling and analyzing data to inform campaign reporting and helping to build insights
  • Responsible for granular maintenance of monthly billing cycle
  • Responsible for resolving all billing discrepancies in partnership with client strategy and billing reconciliation team
  • Responsible for learning all relevant tools for reporting, analytics and competitive analysis - bid management platforms, Benchtools, Google Trends
  • Work closely with manager to establish priorities and manage workload
  • Timely delivery of all work
  • Stay informed on search industry trends and new tools and ad formats
  • Successful completion of training programs and requisite certifications

Qualifications

•         Bachelor's degree

•         Relevant professional or Internship experience

•         Strong quantitative skills, including analytical abilities and math proficiency

•         Solid verbal and written communication skills

•         Demonstrated critical thinking and problem solving skills

•         Ability to work within a team, handle multiple assignments and meet tight deadlines

•         Detail oriented

•         Demonstrable organizational skills

•         Proficiency at MS Suite: Excel, Word, PowerPoint

Additional Information

All your information will be kept confidential according to EEO guidelines.

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