WHY YOU WANT TO WORK AT SPARK FOUNDRY

Let’s be honest –in this industry, sometimes we complicate things that should be simple. Here is the bottom line: we want YOU to join us if you are truly passionate about guiding marketers on how to best connect their brands with people. It doesn’t get much simpler than that. At Spark Foundry, we have a unique approach and provide the support to help you do this. In fact, our approach is built on creating the space for ideas that lead to smart work, and Spark Foundry is built to celebrate and develop YOUR ideas.

The Director, Analytics will be central in driving analytic insights and strategic thinking for a specific Spark Foundry account. He/she will be the key contact for the client on media strategy/performance and will provide recommendations for both DR and awareness/consideration campaigns. This position will be responsible for ensuring that data and a continuous test and learn approach is implemented and utilized to drive client’s media objectives.

This position requires strategic and tactical thinking with an eye for numbers, intellectual curiosity, proficiency at problem solving, an in-depth understanding of online media and technology. The candidate must have a proven track record in data-rich analyses, be a team player and responsive in a client service environment.

Duties and Responsibilities:
• Utilize data to drive media performance by informing media plans and optimization strategies. Implement a data driven media planning and optimization infrastructure
• Utilize all relevant data and technology to drive test & learn agenda in order to improve performance of both DR and awareness/consideration initiatives
o Uses analysis to identify the key touch points/factors that drive business decision-maker behavior and make recommendations that will drive media strategy, creative and site optimization
o Inform, drive implementation and utilize a multi-touchpoint attribution model
o Uses knowledge of advertising and digital media to deliver client-specific analyses including: campaign performance projections and analysis, customer segmentation and profiling, retention analysis, lifetime value analysis, and competitive market research
o Performs ongoing analysis to ensure the timely adjustment/optimization of campaigns
o Identify key measures, approach and methodologies to track digital (online, interactive) marketing campaign success against clients’ business objectives – develop advertising test design including hypothesis development, cell design and sample size calculation
o Design and manage measurement systems for data capture and reporting
• Build a body of knowledge on media, technology and strategy performance with the objective of informing future media decisions on schedules, budgets, partners and strategies
• Identification, assessment, and managing implementation of data sources and tracking solutions
• Identification, assessment, and managing implementation of technologies relevant to client’s business
• Acts as primary day-to-day contact on measurement system project development and execution; facilitates communication and defines roles and responsibilities amongst all parties including internal, client, and third party

Knowledge Experience/Ability:
• Minimum 8 years of experience in an agency
• Experience with B2C and B2B digital campaign measurement and optimization
• Knowledge of syndicated media research & systems (Nielsen, comScore, MRI, Scarborough). Familiarity with DoubleClick DART. Must feel comfortable learning new systems and tools
• Experience in the analysis of large data sets to find useful relationships (data mining)
• Strong analytical skills with understanding of statistical techniques: hypothesis development, designing tests/experiments, analyzing data, drawing conclusions, and developing actionable recommendations
• Experience with statistical analysis software products, research design, and a track record of implementing data and analytics driven solutions that impacted the bottom line
• Demonstrated ability to develop relationships with business leaders and develop research programs to support business goals in a changing media landscape
• Knowledge of visual techniques for data analysis and presentation

Technical Skills
• Knowledge of web measurement technologies :
• Ad serving platforms (e.g., DART)
• Website analytics software (e.g., Omniture SiteCatalyst, Google Analytics (Premium), Test & Target, Discovery)
• Experience with multi-touchpoint attribution – implication, application, methodology and technology (vendor)
• Strong computer skills including Excel, Access, Word, and PowerPoint
• Knowledge of statistical software packages (e.g., SPSS, SAS)
• Paid search engine marketing data sources (e.g., Google, Yahoo, DART Search, Kenshoo)

WHO WE ARE

Throughout our rich history, we’ve taken pride in our ongoing legacy of and commitment to constant evolution. It’s in our DNA to evolve. By melding the spirit of a startup and the soul of a powerhouse across our business, we aim to bring modern heat to brands – the kind of heat that arises at the intersection of startup and powerhouse; of data and content; of art and science; of old and new. Energy and innovation fuels our startup spirit, while the unrivalled marketplace clout, exclusive partnerships, and global practice capabilities we have at our disposal as a full-service Publicis Media agency deliver our powerhouse soul for our clients. We hope you’ll take a few moments to learn more about us, and to begin thinking about how we might put “the power of plus” to work for you. To learn more, visit www.sparkfoundryww.com
 

All your information will be kept confidential according to EEO guidelines.