Analytics Analyst

  • Full-time

Company Description

Zenith is The ROI Agency, we succeed when our clients succeed. We have a simple strategy: motivate our people, deliver great work, and delight our clients.Clients want to work with happy and motivated people.We have a superb Talent team, helping the agency recruit, develop and retain the industry's best talent. We're constantly striving to create a winning culture and we're delighted that 91% of our people would recommend us as a great place to work.We are single mindedly focused on delivering great work.We have a consistent track record of making our clients' communications more effective. Our goal is to achieve commercial marketing success. We don't set out to win awards but see them as a function of great work.Our greatest credential is our client list.Every day we work on challenging business and communication issues, in partnership with great client marketing teams. We are proud to have worked with many of our clients for 10 years or more and are equally proud of our new relationships.

Job Description

The Analytics Analyst is a more experienced non-entry level position who works closely with the Supervisor, Analytics to demonstrate Zenith’s ‘Live ROI’ reflected in Analytics deliverables. This role provides the opportunity to further develop in the following areas: technical expertise and professional development.

 

Responsibilities:

·       Project manage all day-to-day analytics related deliverables

·       Manage data collection and synthesis on client’s behalf.  Data sources typically include DART Display, Paid Search, Email, Site-Served, Facebook and/or HuluCross-functional team coordination and communication (Advertising Operations, Media, Strategy, Search, Creative Partners, etc.)

·       Collaborate with cross-functional team (Advertising Operations, Media, Strategy, Paid Search, Analytics, Creative Agency, Communication Planning, and Strategy)

·       Translate success metrics into tracking and reporting requirements

·       Write clear concise PowerPoint Presentations summarizing data insights, outcomes and implications in a straight-forward and enlightening way

·       Derive insights from campaign performance reports that are actionable

·       Assist in department POVs and build upon department expertise

Qualifications

·       Minimum 1 year of relevant experience

·       Extensive experience working with Microsoft Office (PPT, Excel, Word)

·       Knowledge with at least one of the following ad technologies: third party ad serving,  rich media ad serving, site-side tracking technologies: DART (standard and rich media), Atlas, Eyewonder, Mediamind, Pointroll, Omniture, Webtrends, Google Analytics

·       Knowledge of broad range of online advertising media channels from Search, Display Banners, Email, Contextual, Social, CRM

·       Ability to derive insight from observation which aligns with campaign objectives

·       Ability to communicate complex ideas to internal clients

·       Demonstrated strong project management skills

·       Bachelor’s Degree in a related field

 

Desired Experience:

·       Advanced Excel skills (Able to work with Excel complex formulas)

·       Knowledge of Business Intelligence tools (Cognos, Business Objects, QlikView) and relational databases (SQL Server, MS Access, Oracle)

·       Experience with more than one of the following ad technologies: third party adserving,  rich media ad serving, site-side tracking technologies: DART (standard and rich media), Atlas, Eyewonder, Mediamind, Pointroll, Omniture, Webtrends, Google Analytics

·       Experience with a broad range of online advertising media channels from Search, Display Banners, Email, Contextual, Social, and CRM

·       Knowledge in any of the following areas: Programmatic (DMP, DSP), Cross Device Measurement, Attribution Modelling

·       Experience with third-party research partners – Insight Express, Dynamic Logic, Comscore, Vizu, Dimestore

Additional Information

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