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Role: Planning Manager

Team/Department Profile: NatWest / RBS Account (Planning Dept.)

The RBS planning team is made up of 9 Brand planners in total (1x Client Partner, 1x Business Director, 2x Planning Directors, 2x Planning Managers, 2x Senior Execs, 1x Planning Exec) an Insights director and access to two Group Strategy Directors. In addition, there is also Performance Planning team of a further 9 planners, so essentially there are plenty of people to learn from as well as room to grow.

The Account:

We are recruiting for a Planning Manager on one of Zenith’s biggest accounts. This is a hugely varied role and offers a real opportunity for the right candidate to grow and learn within a friendly and inclusive environment. You will be responsible, with the support of a Planning Director and Execs, for the agency’s output on a key part of the account.

Following a rebrand a couple of years ago and the development of a new positioning for NatWest (‘We Are What We Do’) the clients have redesigned the way we plan campaigns. As their lead communications agency, Zenith have been able to help lead this transition with their Marketing team; the result of this is a refocus on their Brand Communications. This has set the scene for us to continually challenge the client and ‘category norms’ through our comms strategy and media planning. Our client has generous media budgets which enable us to think big and plan exciting campaigns. 

The Planning team (Brand and Performance) on the RBS account is the biggest in the agency making it a lively team whom work closely and collaboratively together.

What really makes this role interesting is that we work across every media channel and specialism so the campaigns that you would plan and manage will touch all parts of the agency, inclusive of all media channels and also specialist business units within the agency e.g. Insights, Partnerships, Data Science.

The Role (Reporting to the Planning Director):

• Be able to lead on a brief and plan media to the highest possible standard across all channels.
• Engage with the Strategy lead on the account when necessary to help build out key planning responses.
• To lead, inspire and manage your part of the day to day planning output.
• To use your media knowledge, ability, intelligence and charisma to inspire and challenge the clients to sign up for more modern communication thinking for the brand.
• To build and maintain strong industry and key agency relations that exist between the client and creative agencies. Your role will be to help support the Planning and Business Director in delivering fully integrated work to the clients so that they feel we are working as one agency.
• To be able to identify commercial opportunities and with the necessary support, to work to achieve incremental revenue streams that will benefit both the client and Zenith.

Key requirements:

We are looking for someone who is a strong communicator and team player who demonstrates passion and curiosity in their approach. We are looking for a hard-working individual who is keen to impress colleagues and clients alike. We want someone who has the necessary skills to add value to their team. As such, this is what we need from you:

• Strong experience in a media planning role
• Experience planning and reporting across all channels
• Solid experience and confidence in managing multiple live campaigns
• Strong Digital knowledge and experience an advantage
• Strong presentation skills (writing and delivery)
• Experience of managing people
• Experience of working in an integrated fashion with other agencies