Media Planner (TV specialist)

  • Full-time

Company Description

Starcom is the Human Experience Company. A world-renowned media communications agency, we believe the alchemy of people and technology creates experiences people love, and actions brands need. With more than 5,000 employees worldwide, Starcom partners with the world's leading marketers and new establishment brands, including Airbnb, Coca-Cola, Fiat Chrysler Automobiles, Kellogg Company, Kraft Heinz, Samsung, Visa and more. Starcom is part of Publicis Media, one of four solution hubs within Publicis Groupe.

Job Description

We are on the search of a Media Planner with strong knowledge of offline advertising campaigns, especially on TV campaigns. You would be responsible for planning, negotiating and executing media plans. Knowledge in radio planning and other media will be valued.

The ideal candidate must be able to manage day-to-day planning and analysis while maintaining strong relationships with publishers and partner agencies.

 

How you’d spend your day:

•Gaining a thorough understanding of the client’s business and using this to develop outstanding Off media strategy proposals, alongside the Account Manager

•Ensuring that the media strategy proposals are translated into efficient costs, remaining within agreed budget levels

•Developing strong relationships and working successfully with multiple partner agencies and client contacts

•Monitoring offline performance (especially TV) and developing rationale explaining results for clients

•Understanding all elements of the planning cycle, clearly communicating stages and adapting for various clients

•Conferring with media representatives (TV Channels and other offline media) to evaluate best optimum use of budgeted funds to achieve marketing and sales objectives

•Maintaining close contact with media representatives to keep abreast of current data pertaining to their properties and the markets they serve

Qualifications

•Around 2-3 years of experience in TV Media Planning.

•Knowledge of the tools and advertising market sources (Kantar, Galileo -AIMC, EGM-, Tom Micro, Infoadex, Mecos, OJD, etc.)

•Knowledge in the different phases of planning (purchase, tracking, optimization and invoicing)

•Proficiency in MS Office 

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