WHY YOU WANT TO WORK AT SPARK FOUNDRY

Let’s be honest –in this industry, sometimes we complicate things that should be simple. Here is the bottom line: we want YOU to join us if you are truly passionate about guiding marketers on how to best connect their brands with people. It doesn’t get much simpler than that. At Spark Foundry, we have a unique approach and provide the support to help you do this. In fact, our approach is built on creating the space for ideas that lead to smart work, and Spark Foundry is built to celebrate and develop YOUR ideas.

POSITION SUMMARY
 

The Associate Director of Analytics is responsible for the application of data driven insights into Spark Foundry’s planning, investment and measurement process. Additionally, the role requires the candidate design and lead the implementation of modern measurement plans and longer terms roadmaps for this client. Working closely with the internal client teams and Analytics leads is a vital part of the role, with accountability for the highest quality execution of a diverse array of client and project deliverables. Functions as expert technical point of escalation, analytical problem solver and technical translator to internal account teams and clients.  Provides ongoing strategic account direction/vision for technology, process and digital reporting/insights.

 This position requires both strategic and tactical skill sets with an eye for numbers, intellectual curiosity, proficiency at problem solving, and a critical understanding of online media. The candidate must have a proven track record in data-rich analyses, and be a team player.  A “roll up the sleeves” approach is mandatory and a “get it done” attitude is a must. Specific responsibilities include coordination between the research, analytics & media teams ensuring high quality analytical projects are effectively delivered.
 

Successful candidates will be multi-dimensional ‘rising-stars’ who are able to employ complex problem solving skills, and are able to communicate these succinctly to a broad client and media stakeholder audience

 
SPECIFIC RESPONSIBILITIES 
• Primary lead for brand and consumer research analysis that yields unique insights and opportunities
• Collaborate with client research, insights and analytics team; have deep knowledge of client’s business goals and challenges
• Inform media targeting and budget allocations to ensure client advertising investment is optimized to drive results
• Drive day-to-day research efforts while contributing to larger cross-brand learning roadmaps. Execute, manage, and deliver best-in-class measurement & insight to inform communication strategy.  Develop research approaches to address complex research and measurement challenges
• Support measurement execution focused on ad/media effectiveness, brand health and consumer behavior that capture campaign performance, inform optimizations and impact future plans
• Construct and execute "test and learn" measurement and consumer research roadmaps tied to business goals
• Support DMP audience analytics activities including developing precision audience recommendation for campaigns and mining target audience data within the DMP for relevant and actionable insights
• Leverage social listening to define category, consumer, brand and competitive landscapes
• Help answer client questions, create client-ready presentations and present at client meetings
• Proactively educate internal and external clients on research, tools and approaches
• Communicate opportunities, learnings and recommendations with authority and credibility
• Strategic thought-leadership; Evaluate new and current data partners, and identify new approaches to ensure our research is cutting edge

EXPERIENCE LEVEL
• Bachelor’s degree; MBA or Master’s preferred (Marketing, Psychology, Sociology, Economics, quantitative studies). The equivalent combination of education, training and work experience may be suitable
• 6+ years of work experience in a quantitative business environment
• 1+ years of marketing analytics (online advertising/media, channel marketing, strategic marketing, offline advertising/media and/or consulting)

REQUIRED SKILLS 
• Team management with ability to effectively integrate with fast-moving planning and activation teams.
• Critical thinking and problem-solving skills
• Strong computer skills and proficiency of Microsoft suite of products, including Excel, Access, Word, and PowerPoint
• Command expertise in media concepts, terminology, media math and media plan execution
• Working knowledge of competitive, audience and syndicated media research & systems (Nielsen, comScore, IMS, MRI, Scarborough)
• Knowledge of the workings of a DSPs, Agency Trading desks and DMPs to drive campaign performance.  Understanding of programmatic audience buying concepts
• Familiarity with DoubleClick, Google products. Must feel comfortable learning new systems and tools
• Experience in the analysis of large data sets to find useful relationships (data mining)
• Strong analytical skills with understanding of statistical techniques: hypothesis development, designing tests/experiments, analyzing data, drawing conclusions, and developing actionable recommendations
• Experience with statistical analysis software products, research design, and a track record of implementing research and analytics driven solutions that impacted the bottom line
• Demonstrated ability to develop relationships with business leaders and develop research programs to support business goals in a changing media landscape
• Knowledge of visual techniques for data analysis and presentation

TECHNICAL SKILLS 
• Various dashboard, visualization tools (i.e. Tableau, Business Objects, etc)
• Experience with multi-touchpoint attribution – implication, application, methodology and technology (vendor)
• Knowledge of statistical software packages (e.g. SPSS, SAS)
• Preferred knowledge of these web measurement technologies:
• Ad serving platforms (e.g., DCM, Atlas, etc)
• Website analytics software (e.g. Omniture SiteCatalyst, Google Analytics (Premium), Test & Target, Discovery, Monetate)
• Experience with Salesforce.com data and reporting
• Paid search engine marketing data sources (e.g. Google, Overture/Yahoo, Efficient Frontier)

WHO WE ARE

Throughout our rich history, we’ve taken pride in our ongoing legacy of and commitment to constant evolution. It’s in our DNA to evolve. By melding the spirit of a startup and the soul of a powerhouse across our business, we aim to bring modern heat to brands – the kind of heat that arises at the intersection of startup and powerhouse; of data and content; of art and science; of old and new. Energy and innovation fuels our startup spirit, while the unrivalled marketplace clout, exclusive partnerships, and global practice capabilities we have at our disposal as a full-service Publicis Media agency deliver our powerhouse soul for our clients. We hope you’ll take a few moments to learn more about us, and to begin thinking about how we might put “the power of plus” to work for you. To learn more, visit www.sparkfoundryww.com
 

All your information will be kept confidential according to EEO guidelines.