Manager, eCommerce Media

  • 35 W Wacker Dr, Chicago, IL 60601, USA
  • Full-time

Company Description

Spark Foundry is one of six global media agency brands within Publicis Media, and has offices within Publicis One, both of which are key divisions of Publicis Groupe [Euronext Paris FR0000130577, CAC 40]. Spark Foundry’s bold vision harnesses a startup spirit with a powerhouse soul that melds an entrepreneurial, innovative business approach with the full resources, capabilities and marketplace clout of Publicis Media. With 3,500 employees across the world, the agency leverages the best industry talent and a growing footprint of offices in key markets including the U.S., UK, MENA, Poland, Australia and China.

Job Description

The eCommerce Manager is responsible for managing all things ecommerce for an enterprise digital account to ensure the program meets client objectives and helps grow their online business. The Manager will partner with clients to address the eCommerce media landscape and work with client stakeholders to develop a plan across eCommerce platforms such as Amazon and Criteo. 

The Manager will manage eCommerce programs across Amazon (AMS), Amazon DSP, Criteo Retail Exchange, Triad (WMG), and other commerce networks. The Manager is accountable for maintaining accurate spend levels and hitting stated revenue and online growth goals. Proven account management in the eCommerce space, along with experience in online marketing and digital media is required.

Role Objectives:
Account Management
•    Responsible for gathering the research and data needed to formulate tactical plan development and recommendation for client delivery with oversight from AMD
•    Ultimate oversight for all day to day eCommerce budget and billing activity (pacing, Prisma management, draft billing, accuracy of budgets vs. strategy flowcharts)
•    Responsible for presenting recommendations, soliciting feedback, and directing the Analyst to apply client feedback to campaigns
•    Actively contribute to account strategy, including annual budget development, KPIs, partner selection, new tactics, and tracking industry developments
•    Upon campaign approval, responsible for QA of budgets
•    Review paperwork necessary for purchase authorization and ensure vendor counter signature is received
•    Primary party responsible for QA of all campaign components prior to launch (dayparting, bids, budget, targeting parameters, correct creative)
•    Responsible for recommending campaign adjustments based on performance trends
•    Responsible for client communication of performance and competitive landscape
•    Development and recommendation of optimizations and/or testing plans (e.g. new vendors, new targeting segments, new types of creative to test, new flighting strategy, test & learn agenda)
•    Responsible for campaign reporting and developing strategic insights with clear actionable items
•    Responsible for building clear, concise, and cohesive quantitative analyses inclusive of strong data visualization
•    Lead client status and reporting calls, including presentation of reporting
•    Primary contact for resolving billing discrepancies in partnership with client strategy and billing reconciliation team
•    Lead client relationship with day to day contact and partner agencies (where applicable) by ensuring a seamless communication process
•    Responsible for timely response to daily communication regarding campaign level inquiries (client, vendors, internal)
•    Maintain professional, productive rapport with sales representatives/media vendors
•    Demonstrate creativity and agility when problem solving prior to elevation to AMD
•    Partner with AMD to ensure upcoming deliverables are being proactively addressed
•    Timely delivery of all work is required

Team Management
•    Provide direction to analyst on how to build a new campaign across all ecommerce tactics and platforms; review and package for delivery to client including full QA
•    Serve as lead for training of new Ecommerce Analysts and be a resource for ad hoc questions
•    Work closely with Analyst to establish priorities and manage workload
•    Provide direction to Analyst for purposes of campaign structure, budget, and targeting development.  Responsible for final QA before delivery to client and launch
•    Responsible for Analyst’s management of campaign budgets, pacing and campaign adjustments

Additional Information

•    Bachelor’s Degree required, concentration in business, marketing, or advertising preferred
•    3+ years of hands-on account management experience in online advertising with a focus on eCommerce
o    In-depth activation and optimization experience with Amazon and Criteo platforms
•    Deep knowledge of ad serving platforms and online analytic solutions
•    1+ years of demonstrated success in managing and leading people
•    Mastery of all relevant tools for reporting, analytics, and competitive analysis 
•    Knowledge of statistical methods and testing methodology preferredon will be kept confidential according to EEO guidelines.

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