Senior Account Executive Acquisition (Affiliates)

  • Full-time

Company Description

Blue 449 is one of the 6 media agency brands of Publicis Media and is growing rapidly.

We have a wide range of interesting clients from retail goliaths such as Asda and Dixons Carphone to smaller luxury business such as Ralph Lauren and Fortnum & Mason.

We have many long-standing client relationships and an enviably strong client retention record. Our clients value us for our honesty, openness and willingness to collaborate, as well as our rich understanding of their businesses. Our work both prioritises the proven and is driven by a hunger for invention.

http://www.blue449.com/

As an agency we believe strongly in two philosophies ‘Open Source’ and ‘Business Outcome first’. 

‘Open Source’: Today, a media agency must think flexibly, learn fast, respond swiftly, collaborate widely, nurture technology, amplify ideas, read data and operate at the very heart of businesses. It must sit at the intersection of data and ideas. There is a parallel for this in technology. It’s called open source.  Open source is a philosophy born in the world of software development that has since been applied to other fields. The core principle is that the source code of software programs be made publically available for adaptation, modification and development.  This is why we put collaboration at the heart of what we do.  We are happy to work with a variety of companies, whatever is the right answer for our clients, to make great things happen.

Business Outcome: In order to deliver business effect for our clients we need to get close to their 1st party data.  We believe that a move away from media metrics is vital if you want to be a business partner rather than a supplier.  Start with the desired business outcome and work back from there!

Job Description

Job Title: Senior Account Executive Acquisition (Affiliates)

Department: Performance

Overall Role Description:

The Team/Department Profile
The Affiliate channel provides a full service affiliate offering for the Blue449 clients. We specialise in Affiliate marketing, Lead Generation, App Download campaigns and consultancy projects in the field. We are an award winning industry leading agency.

Our proposition is unique, we track all affiliate activity through industry leading networks tracking platforms.
We are fully integrated with all digital channels within the agencies and work in close collaboration with them to give our clients a joined up approach for their campaigns.

The Clients
The new Affiliate team at Blue449 will manage a range of high profile brands ranging from retail, finance, travel, telecoms and FMCG clients. They will gain exposure to various affiliate programs and be at the forefront of delivering dynamic strategies for each of these.

Key Accountabilities
The Affiliate team is new to the agency and this role will be required to support the team as they pick up flagship accounts of the agency, develop them alongside other channels to Blue449, develop strategy and ultimately grow the client’s affiliate channel.

What are you tasked with?

•    Day to day running and assisting of clients business
•    Aid in the swift and efficient delivery of new affiliate on boarding objectives;
•    Maintaining close relationships with top Publishers & recruiting new affiliates in all channels.
•    Managing budgets in line with other online media channels to ensure the client is spending properly;
•    Reporting on performance to the client on a regular basis with insights into the programme and highlighting any additional opportunities for growth;
•    Results analysis of past campaign data to influence future campaigns or opportunities;
•    Liaising and negotiating priority levels of exposure with best performing publishers to maximise delivery and maintain client costs;
•    Develop new opportunities by keeping in close contact with industry news, events, publishers and personalities;
•    Budget and sales reconciliation support for the affiliate teams client base;
    Provide weekly insight into your accounts performance and highlight areas of growth or risk, both internally and externally
•    Understanding and supporting affiliates with tracking issues, reporting problems or interface issues across a variety of affiliate network technologies;
•    Compiling and presenting results to your clients.
•    Mentoring more junior members of the team, supporting them in their development and growth and assist them with their client responsibilities.

Qualifications

·      We are looking for an enthusiastic and committed person who is passionate about online and performance led marketing to join our Acquisition team.

·      Preferably, you will have had experience working in either a Media Agency, Affiliate Network, Client side or Affiliate Company running affiliate campaigns.

·      This role is ideal for a candidate with solid affiliate experience who is looking to further expand their knowledge in a fast paced company that integrates affiliates into the online marketing mix.

·      To flourish in our team’s culture, you will need to be a proactive self-starter who has entrepreneurial spirit and preferably has previous managerial experience.

·      ROI is central to all performance clients, strong analytical and inquisitive mind is required. You must be numerate, have great attention to detail and show accuracy in your work.

·      Working to deadline and being effective under pressure is critical, you need to have strong admin skills, the ability to adapt to fast and changeable environments and be able to manage tasks concurrently and consistently to drive high – quality work to a timescale.

·      Ideally you should be proficient in the use of media booking and research systems such as Prisma, and have good knowledge of Excel and Powerpoint.

·      We need you to have strong negotiation skills as well as the ability to build and maintain strong effective relationships with media owners, agency co-workers and your clients. The ability to push back and challenge when necessary is a positive trait.

·      The ability to work strongly both within the team and independently is essential.

·      Excellent written and verbal communication skills are paramount.

·      Good presentation skills are required for this role with previous experience of presenting in front of clients ideal, but not essential.

·      Team dynamic is incredibly important and we required you to be an excellent mentor and roll model for your team and others around you and possess a can – do attitude.

We pride ourselves on our very strong client relationships and therefore you need to have strong client servicing skills as well as strong project management skills and are able to create processes where necessary to improve team efficiency and quality of work.

Additional Information

Benefits and Perks

·       25 days holiday

·      Lifecover (4 x salary)

·      Permanent health insurance (3/4 of gross salary index linked up to the age of 60)

·      Pension scheme

·      Subsidised canteen

·      Free breakfast

·      Free eye tests, £50 off first pair of glasses

·      Dental insurance at reduced rates

·      Corporate rate gym membership (Fitness First)

·      Season ticket travel loan

·      Bike to work scheme member

·      All-company monthly ‘Skint Night’ socials

 

Other things to know:

Location

We are based at 2 Television Centre in White City, West London. Asides from of our subsidised cafeteria and roof terrace, Westfield shopping centre is two minutes away – You’ll be spoiled for choice with where to spend your lunch break!

Culture

Training is critical to our people’s development and we have a strong training programme in place for all seniority levels.

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