Director, Digital Investment

  • Full-time

Company Description

Starcom USA (http://www.starcomww.com/markets/united-states/) is a world-renowned media communications agency that architects connected human experiences in the one-to-one era of marketing. With more than 1,300 employees in the U.S., Starcom gets the right consumers’ attention and delivers brand-building results in partnership with the world's leading marketers and new establishment brands, including Airbnb, Allstate, Bank of America, Kellogg Company, Kraft Heinz, Lowe’s Home Improvement, Samsung, Visa and more. Starcom USA is part of Publicis Groupe [Euronext Paris: FR0000130577], one of the world’s leading communications groups.
 
We value you and the work you do. We work hard, but also enjoy scores of perks rooted in our legacy of having one of the strongest agency cultures. Our top-notch health insurance plans and very generous paid time off allow you much-needed time to recharge and achieve the work-life balance you need to bring your absolute best self to work.

Job Description

The Director of Digital Investment will lead overarching Digital Investment and Strategic Initiatives, build and foster key client relationships for a high profile automotive client.  The Director will also lead a team in the tactical development and execution of digital investment best practices across all digital channels and collaborate with leaders across cross-functional teams to ensure best possible results.  The ideal candidate will be a thoughtful decision maker who loves data and has the proven ability to lead strategic planning and buying initiatives including deck writing and presentation, budget and channel allocation and audience development. 

Must-haves include over 7 years of relevant media experience across multiple digital channels with at least 4 years of team leadership experience.  This is an energetic, supportive and collaborative team that manages a partnership-driven client and fosters an environment of respect, learning and development.

Media Competencies

  • Oversee a portfolio of digital media clients, with a focus on strategic vision, team management, process refinement, and financial administration
  • Manage all projects to ensure the highest level of quality assurance, performance and innovation
  • Oversee/Develop DR and Brand strategies that drive client KPI’s including Cost-Per-Acquisition, Unaided Awareness, Intent, Linkage, etc
  • Help clients orchestrate and leverage all available digital platforms including display, video, mobile, social and search to drive measurable results
  • Steward client interest in the areas of tracking and delivering measurable results and analytics, market knowledge, and audience insights
  • Promote when appropriate, the use of other agency services - research, technology, creative, etc. - in executing the media campaigns and cohesive programs
  • Stay well versed of new technologies and trends in order to apply strategically to client’s business as well as proactively construct business building ideas

Relationship Development

  • Work collaboratively in planning sessions regarding client strategy and approach, providing leadership, consultation and acting as a voice for digital media
  • Establish and manage relationships with senior media clients as well as be a key agency contact and resource for clients across other disciplines/departments
  • Partner with other brand agency leads to deliver unified cross-platform strategies and ideas
  • Collaborate with agency cross functional teams to deliver cohesive business solutions and strategies
  • Manages workflow, efficient and profitable servicing of clients, staffing levels, fosters healthy team structure, team assignments

Financial Competencies

  • Manage and oversee monthly and end of campaign client billing, digital media budget reconciliations
  • Maintain knowledge of reporting, analytic, auditing, and financial platforms and tools along with their functionality

Leadership & Management Competencies

  • Keep other agency departments informed about the digital media work produced for clients and best practices
  • Liaise with high-level brand representatives including VPs and CMOs
  • Enforce established agency policies and procedures; work continually
  • Assist in new business efforts as needed
  • Provide leadership/motivation and convey the vision and values of the agency to media staff
  • Critiques, conducts reviews, performance evaluation of media team to ensure that effective, efficient and profitable staff operations are maintained; working closely with Associate Media Directors and other assigned staff to provide mentorship and guidance to the team
  • Serve as point of escalation for client issues and concerns

Qualifications

 

  • 7+ years digital media across all platforms: display, search, mobile, programmatic, paid social
  • Bachelor's Degree in Marketing, Advertisement, Communications or other related field 
  • Proven track record of flawlessly managing issues, teams and clients

Additional Information

All your information will be kept confidential according to EEO guidelines.

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