Director, Content

  • Full-time

Company Description

WHY YOU WANT TO WORK AT SPARK FOUNDRY

Let’s be honest – in this industry, sometimes we complicate things that should be simple. Here is the bottom line:  we want YOU to join us if you are truly passionate about guiding marketers on how to best connect their brands with people. It doesn’t get much simpler than that.

At Spark Foundry, we have a unique approach and provide the support to help you do this. In fact, our approach is built on creating the space for ideas that lead to smart work, and Spark Foundry is built to celebrate and develop YOUR ideas.

Job Description

POSITION SUMMARY
The Director, Content plays a key role in the integration of content strategy and activation into communications planning for large, high profile client. Includes leading projects that support content activation, such as recommendations for content themes, partnerships and distribution.

SPECIFIC RESPONSIBILITIES
• Collaborate with internal and external stakeholders in content sourcing process to secure high quality, strategic content from partners. Includes identifying “considered set” of content creation, co-creation and curation partners and operating “requests for content” with select partners, from brief through recommendation
• Monitor high performance content brands for case studies and best practices
• Assist client with operation of weekly content publishing forum
• Audit existing client content for re-use and to identify thematic and/or format gaps
• Manage weekly status reports and calls
• Negotiate, manage and oversee the display digital media investment for Macy’s, leveraging investment to unlock content opportunities
• Monitor digital media + content program performance, including post program wrap ups and recommendations
• Manage and oversee 3+ direct reports

Qualifications

REQUIRED SKILLS
• 7-10 years’ in marketing, journalism or related field, including 2 years with content marketing responsibilities
• BA/BS in marketing, journalism or related field
• Excellent communication skills (written and verbal)
• Proven experience writing presentations, creative briefs, summaries of industry news and/or POVs
• Branded entertainment, entertainment marketing and knowledge of product placement
• Media buying ,specifically digital media investment
• Strong editing and proofreading skills
• Superb presentation abilities
• Exposure to production and general knowledge of the TV/digital production industry
• Awareness of entertainment and consumer trends and insights
• Superior organization skills, ability to lead cross-functional teams and oversee development of numerous projects at one time
• Exposure to working with creative teams and senior management
• Strong client relations skills and ability to strategically think from a client’s perspective
• Ability to think conceptually and to translate those concepts into actionable plans to drive clients’ businesses forward
• Entrepreneurial approach to finding and securing new opportunities
• Proven experience in construction of marketing programs and exposure to contract negotiations for marketing programs
• Highly collaborative – a team player capable of managing clients, partners, and internal teams
• Conceptual and forward-thinking – comfortable in a sometimes ambiguous environment and excited about inventing new ways of working
• Detail-oriented – able to prioritize and juggle many projects and deliverables at once
• Analytical - capable of using metrics to make sound performance management recommendations

Additional Information

WHO WE ARE

Throughout our rich history, we’ve taken pride in our ongoing legacy of and commitment to constant evolution. It’s in our DNA to evolve.

By melding the spirit of a startup and the soul of a powerhouse across our business, we aim to bring modern heat to brands – the kind of heat that arises at the intersection of startup and powerhouse; of data and content; of art and science; of old and new.

Energy and innovation fuels our startup spirit, while the unrivaled marketplace clout, exclusive partnerships, and global practice capabilities we have at our disposal as a full-service Publicis Media agency deliver our powerhouse soul for our clients.

We hope you’ll take a few moments to learn more about us, and to begin thinking about how we might put “the power of plus” to work for you (http://www.sparkfoundryww.com/).

Spark Foundry is an Equal Opportunity Employer.

All your information will be kept confidential according to EEO guidelines.

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