Director of Strategy

  • Pittsburgh, PA
  • Full-time

Company Description

Moxie is a modern marketing solutions agency that expertly leverages the value of data, content and technology to help our clients grow. We push the boundaries of what's possible to outperform the competition in the areas of strategy, creative, social marketing, media, analytics and technology development. Founded in 2000, Moxie has 300+ talented employees in Atlanta, Los Angeles, New York and Pittsburgh. Owned by global media giant Zenith — part of the Publicis Groupe — Moxie is able to quickly leverage cross-company areas of enterprise, talent, experience, resources and tools. Moxie's client roster includes Verizon Wireless, Verizon FiOS, Delta, Porsche, Ocean Spray, Wells Fargo, The Coca-Cola Company, and Ainsworth Pet Nutrition.

Job Description

SEEKING: Hybrid-strategist, storyteller and experience orchestrator

We need an analytical thinker who is able to break down complex sets of information, sift through the noise to identify patterns or themes and then map out the best path forward in order to achieve business objectives.

 

Our Pittsburgh office is seeking a hybrid-strategist to lead strategy for one of our largest clients, J.M. Smucker. With this position at Moxie, you set strategies in motion through an innate understanding of the client’s business. Whether partnering closely with brand planning to develop comms plans, briefing and inspiring creatives, drawing insights from past performance with analytics and identifying niche paid channel opportunities with media, you can easily flex from creative to analytically-minded tasks. You not only enact big picture thinking, but you delve into the details becoming the critical bridge between strategy and execution.

 

But we are seeking more than an expert strategist. We are looking for someone who is inquisitive, passionate and inventive. Translation: you regularly ask why and dig deeper, you energize and elevate the work and the people around you, and you create new deliverables and new ways of working. Our talented and diverse strategists are looking for a decisive leader, a thoughtful mentor and a bridgebuilder to be a part of our team.

 

Here’s the day to day:

 

Major Tasks, Responsibilities and Key Accountabilities

• Lead the delivery of omnichannel plans across several brands within the J.M. Smucker portfolio,

including:

             -Annual and campaign planning

             -Comms and channel plans that feed into integrated experience maps

             -Channel strategies and tactics, including social

             -Activation plans that translates creative concepts and strategy into execution

• Craft and maintain consistent strategy approach and process across J.M. Smucker portfolio

• Develop strong relationships with J.M. Smucker specialist leads and brand teams that are rooted

in partnership, transparency and driving business results

• Build bridges and facilitate cross-office relationships to collaborate with media, analytics,

creative, digital and content strategy teams to deliver integrated strategies

• Manager of a team with multiple skill levels – including direct reports, and leadership across

cross-discipline teams

• Motivate, mentor and manage a team of social media experts in the development of annual and

campaign strategies, community management activation tactical execution

• Seek out and surface forward-thinking ideas and opportunities that drive the client’s business

forward, ultimately working to find solutions to client challenges

• Dig into and synthesize research foundational insights, while partnering with analytics to

uncover new insights that move our clients forward

• Lead and inspire creative conception of breakthrough content ideas through writing briefs and

briefing creative, while brainstorming with and working alongside them daily

• Present compelling narratives (both written and oral) to J.M. Smucker clients and new business

clients in order to get their buy off

• Lead new business pitches on behalf of strategy team while, energizing and bringing teams

together around a single vision, collaborating on the development of the pitch story arch and

presenting in front of executive-level clients

• Lead in the development of thought leadership on behalf of Moxie through knowledge and

expertise, both historically, today and what’s on the horizon

 

Nature and Scope

Reports to SVP of Strategy

This position will have a minimum of 2 direct reports

Qualifications

Job Requirements

Requires regular overnight travel

 

Education Required

Bachelor’s degree in advertising, journalism, PR, marketing, communications, or related

 

Years of Relevant Experience

7+ years of experience in social media experience or equivalent

 

Knowledge, Skills, Abilities & Competencies

• Must be fun and energetic, because the job is

• Naturally inquisitive, digging deeper and asking questions that move the business forward

• Track record of creating strategies that align with customer journey, customer psychology, and

leverage social platforms to the fullest extent

• Deep understanding of the digital and social media landscape, how it works, who’s important, and

how to leverage it

• Collaborative nature, partnering with creative, strategy, analytics media, account teams and even

partner agencies

• Solution-oriented mindset

• Ability to work with and communicate effectively with team members in different locations

• Understanding and past experience using analytical tools used for listening, website, and app

statistics (e.g., Google, Adobe, Sysomos, Crimson Hexagon)

• Passionate, highly driven and highly motivated

• Energetic, engaging and inspirational presentation style, both written and oral

• Must have managed a team previously

Additional Information

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