Blue 449 is one of the 6 media agency brands of Publicis Media and is growing rapidly. 

We have a wide range of interesting clients from retail goliaths such as ASDA and Dixons Carphone to smaller luxury business such as Ralph Lauren and Fortnum & Mason.

We have many long-standing client relationships and an enviably strong client retention record. Our clients value us for our honesty, openness and willingness to collaborate, as well as our rich understanding of their businesses. Our work both prioritises the proven and is driven by a hunger for invention. 

http://www.blue449.com/ 

As an agency we believe strongly in two philosophies ‘Open Source’ and ‘Business Outcome first’.  

‘Open Source’: Today, a media agency must think flexibly, learn fast, respond swiftly, collaborate widely, nurture technology, amplify ideas, read data and operate at the very heart of businesses. It must sit at the intersection of data and ideas. There is a parallel for this in technology. It’s called open source.  Open source is a philosophy born in the world of software development that has since been applied to other fields. The core principle is that the source code of software programs be made publically available for adaptation, modification and development.  This is why we put collaboration at the heart of what we do.  We are happy to work with a variety of companies, whatever is the right answer for our clients, to make great things happen. 

Business Outcome: In order to deliver business effect for our clients we need to get close to their 1st party data.  We believe that a move away from media metrics is vital if you want to be a business partner rather than a supplier.  Start with the desired business outcome and work back from there! 

http://www.publicisgroupe.com/en/services/services-publicis-media-en

http://www.blue449.com

@blue449

Overview
This is a great opportunity for a talented and eager to learn PPC specialist to join a dynamic and growing Performance team, as a Senior Executive. 

Working on three important accounts that are full service to the agency, so you will have exposure to the full digital plan and how PPC integrates overall. The accounts are a large online retailer, a well known British  charity and a transport client. 

The successful candidate will be responsible for managing the day to day running of client PPC campaigns from keyword research and ad copy creation to running daily, weekly and monthly reports as well as actively optimising accounts to meet target KPI’s. 

Role Objectives

• Work efficiently, ensuring all deadlines are met for both internal and client work
• Take responsibility of the day to day implementation of PPC activity across your accounts
• Responding in a timely fashion to client emails as relevant on day to day implementation activity
• Demonstrate your analytical skills, showing a strong, clear grasp in being able to interpret data and activity 
• Start to think more strategically about optimisations on your accounts and how they impact KPIs.
• Attend regular Media owner meetings and training sessions
• Contribute proactively towards sharing knowledge within your team
   

Skills, Knowledge and Attitude required

• Relevant experience in PPC, ideally within an agency environment
• Google AdWords Advanced and Bing Ads Certifications, plus ideally DS or Marin certified (not essential)
•  Attention to detail, excellent time management, strong reporting and data analysis skills 
• Proficient in setting up (includes full keyword research and ad copy creation), managing and optimizing campaigns across the major advertising platforms e.g. Google AdWords and Bing
• Experience in optimising accounts to meet specific goals - e.g. ROI, ROAS, CPL, Revenue
• Experience using a bid management tool, such as Double Click, Marin or Kenshoo
• Proficient in Microsoft Office solutions – particularly Excel 
• Knowledge of Google Analytics
• Analytical thinking, mathematical skills, and attention to detail
• Good communication and writing skills, with the ability to communicate complicated concepts simply and effectively

Culture

Our business has a lively culture and we like to spend time together. We hold monthly all-company socials and an annual summer conference where everyone can get to know each other better! 

Training is critical to our people’s development and we have a strong training programme in place for all seniority levels, including the extensive Publicis Media Talent Learning & Development programs.

Location

From mid- March 2019 you will be based in the new BBC Broadcasting House (White City, west London), a stunning redevelopment. With Westfield opposite you will be spoiled for choice in how to spend your lunch break!

Prior to mid-March we are based on Cleveland Street, W1T.

Benefits and perks:

• 25 days holiday 
• Participation in annual Company bonus scheme
• Life cover (4 x salary)
• Permanent health insurance (3/4 of gross salary index linked up to the age of 60)
• Company Pension 
• Free breakfast every day
• Subsidised canteen
• Free eye tests, £50 off first pair of glasses
• Dental insurance at reduced rates
• Discounted gym membership (Fitness First)
• Season ticket loan
• Bike to work scheme member
• Free employee support program including financial advice and counselling
• Monthly all-company ‘Skint Night’ socials
• Publicis Media agile working policy after 6 months service
• Training including access to Linkedin Learning and continued Talent Team L&D sessions