Associate Media Director (Social)
- Atlanta, GA, USA
Moxie is a modern marketing solutions agency that expertly leverages the value of data, content and technology to help our clients grow. We push the boundaries of what's possible to outperform the competition in the areas of strategy, creative, social marketing, media, analytics and technology development. Founded in 2000, Moxie has 300+ talented employees in Atlanta, Los Angeles, New York and Pittsburgh. Owned by global media giant Zenith — part of the Publicis Groupe — Moxie is able to quickly leverage cross-company areas of enterprise, talent, experience, resources and tools. Moxie's client roster includes Verizon Wireless, Verizon FiOS, Delta, Porsche, Ocean Spray, Wells Fargo, The Coca-Cola Company, and Ainsworth Pet Nutrition.
The Associate Social Media Director is responsible for developing innovative social strategies to meet and exceed client business objectives and spearhead social programs.
Develop the overarching social media strategies for specific clients
Oversee strategic execution, optimization and billing for designated team
Service multiple clients across key verticals: QSR, CPG and Retail
Work across Facebook, Twitter, LinkedIn, Pinterest, Instagram, Snapchat, and other emerging social media platforms to oversee the design, build and management of campaigns through UNIT3C ads platform.
Gauge team objectives, challenges and needs by performing regular assessment.
Maintain a comprehensive understanding of client’s social media budgets and program elements – can easily answer questions pertaining to status of account (stage of plan, buys, current workflows, and client billings).
Apply solid understanding of audience profiling techniques, social media consumption habits and competitive analysis. Seek innovation solutions and Social POV’s.
Work across internal channels (Strategy, Creative and Intelligence teams) on plan including ad development and selection from remote locations
Work with external partners, vendors and integrated advertising team
Opportunity to participate in new business pitches across verticals.
Work in alignment with Media Directors to ensure growth standards are met and operating margins are maintained.
Develop quarterly plan to translate social media strategy into action.
Identify resources to allow for both meeting the client’s current needs but also invest for growth.
Develop, implement maintain training programs to ensure proper employee education and new hire onboarding.
Must be able to travel up to 25%
All your information will be kept confidential according to EEO guidelines.