Social Analyst

  • Atlanta, GA, USA
  • Full-time

Company Description

ABOUT MOXIE

Moxie is a modern marketing solutions agency that expertly leverages the value of data, content and technology to help our clients grow. We push the boundaries of what's possible to outperform the competition in the areas of strategy, creative, social marketing, media, analytics and technology development. Founded in 2000, Moxie has 300+ talented employees in Atlanta, Los Angeles, New York and Pittsburgh. Owned by global media giant Zenith — part of the Publicis Groupe — Moxie is able to quickly leverage cross-company areas of enterprise, talent, experience, resources and tools. Moxie's client roster includes Verizon Wireless, Verizon FiOS, Delta, Porsche, Ocean Spray, Wells Fargo, The Coca-Cola Company, and Ainsworth Pet Nutrition.

Job Description

The Analyst will work with clients to provide recommendations, deliver insights and improve digital marketing performance. This position requires consulting, marketing, and analytical skills. The Sr. Analyst will apply knowledge of online marketing to solve our clients’ business problems and work collaboratively with Media, Strategy, Account and Analytics Leadership to drive marketing excellence and efficiency for our clients.

 

Responsibilities

  • Analyzing a breadth of media, video, social, mobile and web data to provide insight into the performance of clients’ omni-channel marketing programs.

  • Provide actionable insights and develop recommendations based on measurement reporting and analysis, on an on-demand and routine basis.

  • Develop overarching measurement strategies and reporting of key business metrics.  

  • Work closely with respective team members from various disciplines (media, creative, account management, strategy) within the agency and the client teams to develop and optimize and measure campaign strategies.

  • Ensure consistent & relevant analytics designed to optimize & influence strategic direction.

  • Develop and manage testing roadmaps aligned to strategic direction and a deployment schedule for the program.

  • Monitor social channels and analyze company, brand, consumer and trending conversations

  • Keep up to date on industry trends at large, platform best practices, tools and techniques to continuously improve social analytics approach and discipline.

  • Manage the tracking & reporting of deliverables.

  • May require travel up to 5%.

  • Other responsibilities as assigned.

Qualifications

Required Knowledge/Skills/Experience

  • Bachelor’s degree in a quantitative, marketing, mathematics, computer science, economics, or business equivalent preferred

  • 2-4 Years in Digital Marketing Analytics

  • Demonstrable knowledge of analytics platforms, testing tools and other business intelligence tools

  • Strong social content, listening, and/or channel experience (NetBase for listening preferred)

  • Visual presentation of data through Excel, Tableau, etc. (Tableau experience preferred)

  • Passion for Analytics, Measurement and Testing

  • Experimental test design (A/B split, multivariate testing)

  • Strong Storyteller and Insights communicator

  • Proven track record of driving analytical insights into tangible results

  • Detail oriented while keeping sight of bigger picture/trends; intellectually curious

  • Must be a self-starter, with strong planning and organizational skills and the ability to work with minimal direction

  • Excellent communication, management and time prioritization skills

  • Work autonomously to drive best practice adoption across a wide variety of clients and verticals

  • Able to think about both practical and visionary uses of available data

  • Deep understanding of marketing, advertising, and customer profiling

 

Reporting and Succession

  • Reports to Lead Analyst

Additional Information

All your information will be kept confidential according to EEO guidelines.

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