Blue 449 is one of the 6 media agency brands of Publicis Media and is growing rapidly. 

We have a wide range of interesting clients from retail goliaths such as ASDA and Dixons Carphone to smaller luxury business such as Ralph Lauren and Fortnum & Mason.

We have many long-standing client relationships and an enviably strong client retention record. Our clients value us for our honesty, openness and willingness to collaborate, as well as our rich understanding of their businesses. Our work both prioritises the proven and is driven by a hunger for invention. 

http://www.blue449.com/ 

As an agency we believe strongly in two philosophies ‘Open Source’ and ‘Business Outcome first’.  

‘Open Source’: Today, a media agency must think flexibly, learn fast, respond swiftly, collaborate widely, nurture technology, amplify ideas, read data and operate at the very heart of businesses. It must sit at the intersection of data and ideas. There is a parallel for this in technology. It’s called open source.  Open source is a philosophy born in the world of software development that has since been applied to other fields. The core principle is that the source code of software programs be made publically available for adaptation, modification and development.  This is why we put collaboration at the heart of what we do.  We are happy to work with a variety of companies, whatever is the right answer for our clients, to make great things happen. 

Business Outcome: In order to deliver business effect for our clients we need to get close to their 1st party data.  We believe that a move away from media metrics is vital if you want to be a business partner rather than a supplier.  Start with the desired business outcome and work back from there! 

http://www.publicisgroupe.com/en/services/services-publicis-media-en

http://www.blue449.com

@blue449

Role Overview

At Blue 449, we pride ourselves in designing connected experiences built on unprecedented human understanding to establish a meaningful, relevant and personalised dialogue and relationship between advertiser and consumer. We partner with our clients to help them achieve growth in a number of areas and naturally data analysis of varying degrees and levels features in the work we do, the scenarios we plan to and the performance and optimisations we perform. This role is a crucial hire to support the future growth of the agency in a modern media world, help uncover the real drivers of business outcomes, scenario plan for the future and retrospectively as well as real time understand how to optimise communications.

Role Objectives

• Partner with our client planning teams so we help clients achieve their business objectives through a deep level of data analysis connected to marketing execution
• Unearth specific drivers for performance and direct internal teams to optimize communications accordingly. 
• Champion analytics internally, hunting for better data to build meaningful and impactful communications that delivers to the bottom line for clients
• Mentor analytics talent in Blue449 on data driven marketing analytics and build capability

Who are we looking for?

• The successful candidate will have experience and expertise in how to intersect consulting skills, data, advanced analytics and marketing strategy to drive and improve clients’ business results
• Excellent track record relating to Econometrics/Analytics/Insight/Data across traditional forms of analysis and modern digital, behavioural data driven analysis
• Several years of analytics experience and consulting clients on making strategic investment decisions to improve business results 
• Excellent presentation skills, being the ‘front of pitch’ is essential
• Must have strong entrepreneurial mind-set the drives to dig in, problem solve, and evolve the agency’s data & analytics product for the mutual benefit of our client and the agency
• Strong knowledge of advertising/media practices with particular emphasis on Digital Media and overall Media Operations
• Strong knowledge of Marketing/Media reporting and associated KPIs, data sources, and data processing requirements  ·         
• Candidate must have a strong attention to detail, and be able to quality check their teams’ work to ensure that data anomalies/mistakes are caught prior to delivery of the analysis to the client teams
• Excellent communication skills – written and spoken, excellent expectation management skills
• Ability to work and manage projects independently
• Experience managing projects of 3+ months in duration and with project teams consisting of 2+ individuals
• Experience working with teams comprised of a variety of skills (media experience, digital analytics, technology experience, database experience, project management experience)
• Ability to meet deadlines in a fast-paced environment
• Experience of working with clients from several sectors

Culture

Our business has a lively culture and we like to spend time together. We hold monthly all-company socials and an annual summer conference where everyone can get to know each other better! 

Training is critical to our people’s development and we have a strong training programme in place for all seniority levels, including the extensive Publicis Media Talent Learning & Development programs.

Location

From mid- March 2019 you will be based in the new BBC Broadcasting House (White City, west London), a stunning redevelopment. With Westfield opposite you will be spoiled for choice in how to spend your lunch break!

Prior to mid-March we are based on Cleveland Street, W1T.

Benefits and perks:

• 25 days holiday 
• Participation in annual Company bonus scheme
• Life cover (4 x salary)
• Permanent health insurance (3/4 of gross salary index linked up to the age of 60)
• Company Pension 
• Free breakfast every day
• Subsidised canteen
• Free eye tests, £50 off first pair of glasses
• Dental insurance at reduced rates
• Discounted gym membership (Fitness First)
• Season ticket loan
• Bike to work scheme member
• Free employee support program including financial advice and counselling
• Monthly all-company ‘Skint Night’ socials
• Publicis Media agile working policy
• Training including access to Linkedin Learning and continued Talent Team L&D sessions