Starcom is the Human Experience Company. A world-renowned media communications agency, we believe the alchemy of people and technology creates experiences people love, and actions brands need. With more than 5,000 employees worldwide, Starcom partners with the world's leading marketers and new establishment brands, including Airbnb, Coca-Cola, Fiat Chrysler Automobiles, Kellogg Company, Kraft Heinz, Samsung, Visa and more. Starcom is part of Publicis Media, one of four solution hubs within Publicis Groupe [Euronext Paris FR0000130577, CAC40], and has offices within Publicis One.

The Senior Analyst, Paid Social Media is responsible for campaign management activities such as set-up, documentation creation and maintenance, QA, performance reporting, and billing reconciliation for a high-profile mobile, technology and home appliances client. The Analyst is also responsible for identifying and implementing optimizations as approved by the manager and client. 

The ideal candidate is an organized, data-driven, collaborative self-starter who is eager to learn and thrives in a fast-pace, ever-changing landscape.  Must haves include at least one year of hands-on experience in executing paid ad campaigns across Facebook, Instagram, and Twitter with the highest level of accuracy with additional experience in Snapchat and Pinterest being preferred. 

Most importantly, the candidate must possess a strong inner drive to redesign the digital media landscape and enjoy working with some of the finest minds in the industry. This is a collaborative and supportive team that fosters an environment of career development and innovation.  

Responsibilities:

• Execute, manage, and optimize media campaigns and programs for agency clients (e.g. paid search and social, auction/exchange based performance media, audience-based buying, remarketing campaigns) both independently and in support of Managers
• Demonstrate diligence, attention to detail, and adherence to agency best practices
• Maintain and organize campaign-specific materials
• Handle daily campaign maintenance, including internal questions regarding tracking and status of various campaigns
• Assist in the development of client-facing campaign performance reports
• Contribute to the assessment of inventory availability and the formulation of proposals for new client opportunities
• Manage the delivery of creative assets, insertion orders, campaign artifacts, and all relevant campaign documentation in preparation for campaign launch
• Traffic campaigns into technology platforms
• Run the campaign QA process to ensure accurate campaign implementation, pacing, and performance
• Generate and manage monthly bill/pay and spend reporting
• Participate in regular knowledge share sessions to share and learn new strategies for optimizing and enhancing campaign performance

• Bachelor’s degree or higher in marketing, advertising, business, marketing, or equivalent
• Minimum 1 year of experience in paid social bid management, paid social campaign development/management/optimization with the use of leading Social platforms (e.g. Facebook, Twitter, etc.)
• Digital media operations experience preferred
• Advanced understanding of Excel and competency in PowerPoint and Word
• Strong analytical thinking and mathematical skills and an ability to manage data
• Experience with Facebook and Twitter Ads platform or 3rd Party API technology
• Understanding of Search PPC and digital display advertising and traditional media elements
• Resourceful, curious, and motivated individual with an ability to work independently as well as in a team setting
• Strong organizational and communication skills
• Proficiency in Microsoft Office Suite with intermediate to advanced understanding of Excel

All your information will be kept confidential according to EEO guidelines.