Blue 449 

Blue 449 is one of the 6 media agency brands of Publicis Media and is growing rapidly. 

We have a wide range of interesting clients from retail goliaths such as Asda and Dixons Carphone to smaller luxury business such as Ralph Lauren and Fortnum & Mason.

We have many long-standing client relationships and an enviably strong client retention record. Our clients value us for our honesty, openness and willingness to collaborate, as well as our rich understanding of their businesses. Our work both prioritises the proven and is driven by a hunger for invention. 

As an agency we believe strongly in two philosophies ‘Open Source’ and ‘Business Outcome first’.  

‘Open Source’: Today, a media agency must think flexibly, learn fast, respond swiftly, collaborate widely, nurture technology, amplify ideas, read data and operate at the very heart of businesses. It must sit at the intersection of data and ideas. There is a parallel for this in technology. It’s called open source.  Open source is a philosophy born in the world of software development that has since been applied to other fields. The core principle is that the source code of software programs be made publically available for adaptation, modification and development.  This is why we put collaboration at the heart of what we do.  We are happy to work with a variety of companies, whatever is the right answer for our clients, to make great things happen. 

Business Outcome: In order to deliver business effect for our clients we need to get close to their 1st party data.  We believe that a move away from media metrics is vital if you want to be a business partner rather than a supplier.  Start with the desired business outcome and work back from there! 

http://www.blue449.com

@blue449

Overview of role:
This is a great opportunity for a talented and eager to learn PPC specialist to join a dynamic and growing Performance team, as an Account Manager.

Working on a travel client , this account offers excellent learning opportunities for the right candidate. Not only will you be running PPC campaigns across the major search engines Google & Bing, you will also gain hands on experience across international engines and extend your PPC knowledge into Meta Search. 

Hence,this is a great role to learn and experience more than just Google AdWords!

The successful candidate will be responsible for managing the day to day running of clients PPC & Meta search campaigns from keyword research and ad copy creation to running daily, weekly and monthly reports as well as actively optimizing accounts to meet target KPI’s. 

Responsibilities:
•    Delivery of the PPC strategy as set out by the Account Director
•    Account optimisation and budget management across the account  
•    Team task management and working with the Account Director to deliver on personal development plans and team objectives
•    Reporting and Insights and across the account
•    PPC planning and forecasting
•    Work with AMs in other departments to ensure integration across the relevant digital channels
•    Competitor Benchmarking
•    Supporting the Account Director as needed on monthly and quarterly business review meetings
•    Prioritising tasks and workloads across all team members, paying high attention to detail with your own output and the output of juniors on the team

Skills, Knowledge and Attitude required:

• Several years relevant experience in PPC
• Google AdWords Advanced and Bing Ads Certifications, plus ideally DS or Marin certified (not essential)
• Attention to detail, excellent time management, strong reporting and data analysis skills 
• Proficient in setting up (includes full keyword research and ad copy creation), managing and optimising campaigns across the major advertising platforms e.g. Google AdWords and Bing
• Experience in optimising accounts to meet specific goals - e.g. revenue and ROAS targets
• Experience with bid management & tracking software namely Double Click, Marin or Kenshoo
• Proficient in Microsoft Office solutions – particularly Excel 
• Knowledge of Google Analytics
• Analytical thinking, mathematical skills, and attention to detail
• Good communication and writing skills, with the ability to communicate complicated concepts simply and effectively
•  Experience in working across Meta engines will be an advantage

Other things to know:

Training is critical to our people’s development and we have a strong training programme in place, taking advantage of the extensive Publicis Media Talent organisation.

You will be based in the new BBC Broadcasting House (White City), a stunning redevelopment. With Westfield opposite you will be spoiled for choice in how to spend your lunch break!

In the short term you will be based in Blue 449 (Publicis Media agency) on Cleveland Street, W1T 4JE.

Benefits:
•    25 days holiday 
•    Participation in annual Company bonus scheme
•    Lifecover (4 x salary)
•    Permanent health insurance (3/4 of gross salary index linked up to the age of 60)
•    Company Pension 
•    Free breakfast
•    Free eye tests, £50 off first pair of glasses
•    Dental insurance at reduced rates
•    Subsidised gym membership (Fitness First)
•    Season ticket loan
•    Bike to work scheme member
•    Free employee support program including financial advice and counselling
•    Monthly all-company ‘Skint Night’ socials.