Senior Web Analytics Specialist

  • Milan, Metropolitan City of Milan, Italy
  • Full-time

Company Description

As the original performance marketing agency, Performics converts consumer intent into revenue for the world's most admired brands. Across a global network operating in 41 countries worldwide, Performics creates connected and personalized digital experiences across paid, owned and earned media. RECMA recognized Performics as one of its Top Digital Agency Networks of 2014. Headquartered in Chicago, Performics is a Publicis Media company. To learn more, visit Demand Performance.

Job Description

Senior Web Analytics Specialist

We are looking for a Senior Web Analytics Specialist to join Performics Italy to support our team by providing analysis & insights across both e-commerce and non e-commerce clients.



·         Advanced Google Analytics Premium/Google Tag Manager/Adobe Analytics knowledge and their application across all digital channels,

·         API background and knowledge of SQL queries to pull data

·         Ability to perform complete GA audits and deploy advanced tracking solutions using Google Tag Manager

·         Expertise in reports development, visualizations and data interpretation;

·         Ability to perform insightful ad hoc and cross-channel analyses to support online business initiatives for both e-commerce/non e-commerce clients;

·         Inclined to develop innovative solutions for gathering, manipulating and reporting data as well as making relevant data available for consumption across the digital architecture for customer profiling & personalization

·         Solid SEO background

·         Good knowledge of all digital channels with at least 4 years of experience in industry and/or similar positions

·         Professional Certification in Web Analytics highly desirable

·         2+ years of experience web analytical role; Google Analytics and Google DataStudio experience a must

·         Microsoft Office Suite required



·         Proven experience in project management

·         Ability to provide Google Analytics support for members of the team, including creating dashboards and providing trainings to both team members and clients.

·         Ability to create and manage processes, frameworks, and best practices to effectively execute web analytics projects from kickoff to completion. This include: initiating, planning, scheduling, estimating, forecasting, and coordinating all activities while diligently working to ensure all project deliverables are on track, on time, and in scope

·         Exceptional quantitative, analytical and problem solving skills with the ability to draw insights and recommendations from analysis and present proposals to internal stakeholders.

·         Ability to lead regular communication with the internal and external teams and clients to enable iterative improvements to Web Analytics tracking and reporting system

·         Ability to work quickly, able to experiment and amend approach based on data analysis and results.

·         Support the spirit of continuous improvement by defining new and/or augmenting existing processes across all functions

·         Strong written and verbal communication skills

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