Commerce Activation Manager

  • Full-time

Company Description

Zenith Context:

Zenith is The ROI Agency.  We blend data, technology and brilliant specialists to scout out new opportunities, solve complex challenges and grow our client’s businesses.  Zenith is part of Publicis Media, one of four solution hubs within Publicis Groupe and has offices within Publicis One. We have over 5000 brilliants specialist across 95 markets. We are experts in communications & media planning, content, performance marketing, value optimisation and data analytics.  Zenith works with some of the world’s leading brands including Coty, Nestlé, Perrigo, Essity, Kering, Lactalis, Nomad Foods, RB, Luxottica and more!

Department Profile:

Cassandra Stevens (Global Commerce Director) leads commerce strategy for Zenith’s global and UK clients.

Stuart Johnston & Victoria Delaney (Global & UK Commerce AD) help to define and deliver the commerce roadmaps for Zenith’s clients.

Emilia Caccamo (Commerce Activation Senior Manager) is a dedicated part of the commerce team implementing budget across marketplaces

Job Description

Commerce is a category that is full of innovation and with the pace that the retailer landscape is changing this is an incredibly exciting time to be working in commerce. All brands have different challenges in this space depending on their distribution models, internal structure or consumer behaviours; our role as media partners is to help brands navigate this complexity and provide incredible consumer experiences that drive genuine commercial growth. Our focus wherever possible is in delivering actionable insight that is born of good data.

There is a real focus within Publicis Groupe to develop a strong commerce proposition which we can take to our existing and prospective clients; there are strong pockets of expertise with the group and the challenge is working through what combination of resource is required to deliver on specific client briefs. We work closely with the wider Publicis Media Commerce practice to productise our approach and standardise solutions for clients, whilst benefitting from a very diverse set of people expertise and products.

We are continuing to develop solutions around four pillars:

1.       Strategy and Acceleration

2.       Media & Measurement

3.       Content & eMerchandising

4.       Technology & Innovation

This role will play a key role in delivering on the Media & Measuements solutions for our top clients. You will become an expert in marketplace solutions with the UK and consult on Global opportunities, working closely with partners to extract the maximum value of marketplaces for our clients. You will be eager to understand the complexities of the retail environment and be a go to for our clients on a regular basis.

Responsibilities:

The responsibilities would be across all relevant Zenith clients to support the Commerce Lead to deliver Commerce media across marketplaces (ie. Amazon, Criteo, Elevaate, Citrus)

We have provided below an initial sample of key responsibilities:

  • Lead the media planning and implementation of Sponsored Ads + for our top FMCG clients
  • Key contact for regular communication with clients
  • Become client and agency’s trusted advisor for marketplace related queries
  • Regular ongoing reports for tracking, evaluation and analysis, leading to actionable advice for improvement
  • Work with key partners to forecast, recommend budgets, set benchmarks etc
  • Manage collaboration with external partners, building productive working relationship
  • Project management on always-on activty as well as willingness to take on ad-hoc projects
  • Work with a Senior Exec to deliver commerce budgets and elevate their specialist skills

Qualifications

Who are we looking for

  • Experience in performance marketing media and delivery marketplace media, preferably Amazon. PPC background is encourage, with passion to move into commerce!
  • Must have experience in Sponsored Products, Sponsored Brands and an understanding of the broader Amazon Advertising ecosystem
  • Experience in managing, optimizing and reporting always on campaigns against product sales
  • Experience in optmising towards ROAS, ACoS and conversion metrics
  • Keen interest retail and and keeping up with fast paced updates and new solutions
  • Understand Amazon marketing & data eco-system
  • Highly collaborative excited to be a part of a small team, quickly growing team that is defining our commerce solutions
  • Must have advanced PowerPoint and Excel skills

Behaviours:

  • Strong communication skills and strategically focused, with the ability to distill complex ecommerce concepts into simple-to-understand layman terms as necessary for clients
  • Analyitcal, with a focus on driving commercial return and spotting opportunities in data from a variety of sources
  • Be somebody who can excel in a fast-paced, multi-client environment requiring a blend of technical, analytical and commercial knowledge. Comfortable with ambiguity and excellent at problem-solving
  • Not be afraid to take ownership for projects. Get involved and step into the detail when necessary
  • Have pride in their output and maintain standards and governance

Additional Information

What you’ll get in return:

  • Comprehensive benefits package and competitive salary
  • We offer competitive pension plans, income protection, life assurance, Childcare vouchers and season ticket loan (after probation)
  • We strongly support a work-life balance and encourage agile and flexible working across the business.
  • Subsidised massages, acupuncture and wellbeing treatments
  • The opportunity to learn from some of the most talented and knowledgeable digital marketers in the country.

Inclusion & Diversity

Publicis Media is committed to building a culturally diverse workforce and therefore strongly encourages applications from underrepresented groups.  We are committed to equality of opportunity and welcome applications from individuals, regardless of their background.

If you have any reasonable adjustment needs arising from a disability or medical condition to fully participate in the recruitment process, please discuss this with the recruiter who contacts you.

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