Publicis Media is one of the four solutions hubs of Publicis Groupe ([Euronext Paris FR0000130577, CAC 40], alongside Publicis Communications, Publicis.Sapient and Publicis Healthcare. Led by Steve King, CEO, Publicis Media is comprised of Starcom, Zenith, Digitas, Spark Foundry, Blue 449 and Performics, powered by digital-first, data-driven global practices that together deliver client value and business transformation. Publicis Media is committed to helping its clients navigate the modern media landscape and is present in more than 100 countries with over 23,500 employees worldwide.

Publicis Media’s Data Sciences practice drives scalable and consistent tools, capabilities and approaches to data and technology, as well as a deeper understanding of consumers through a streamlined approach to analytics and reporting via proprietary tools, processes and industry partnerships.

TRUST
Trust is the cornerstone upon which we build our relationships. We hold ourselves to the highest standards of how a partner should behave.
We treat our people and our clients with respect, transparency and honesty.

TALENT
This is first and foremost a people business. We are committed to ensuring Publicis Media a destination for the best talent in our industry. We value people as individuals, growing ourselves as we grow our client’s business.

TRANSFORMATION
True transformation comes when we stop managing change, and instead initiate change. We believe in our purpose to be the admired force for business transformation. We believe that focusing on performance and results has the power to transform client business.

As a Product Marketing Manager, you will help to define the product vision and be responsible for developing the positioning, messaging and go-to-market strategy for the Data Sciences suite of Products and Services within Publicis Media.  This includes defining our capabilities, creating differentiated sales positioning, developing compelling product marketing collateral and sales tools, monitoring the competitive landscape, spotting industry trends, offering strategic product development input and guidance, and communicating with senior management and agency stakeholders on a regular basis. 

The ideal candidate will have a strong background in advertising as well as a firm understanding of media, digital and traditional marketing tactics and KPIs. This candidate must have the ability to translate complex capabilities into clear value-based positioning statements and lead successful go-to-market programs within a rapidly changing market environment. 

Key Tasks & Responsibilities 
-    Support in the ideation and productization of Data Sciences products and services including strategy and roadmap development to drive adoption  
-    Develop product messaging that clearly articulates and differentiates offerings in the market 
-    Create internal training programs that describe the positioning, value proposition, capabilities, adoption strategies and other best practices for products and services 
-    Support agency teams with a robust capabilities kit including presentations, briefs, FAQs and related collateral 
-    Evangelize Data Sciences products, services, best practices and point of view to both agencies and clients 
-    Develop and drive the cross-functional, go-to-market strategy for new releases and enhancements
-    Lead competitive intelligence and analysis, including win-loss, competitive positioning, and SWOT analyses 
 

-    Bachelor's degree or equivalent (MBA preferred)
-    4+ years of experience in Product Marketing or a similar role in a SaaS company 
-    Agency or technology start-up experience preferred
-    Experience in developing packaging and positioning SaaS products 
-    Client strategy or planning experience a plus
-    Exceptional written and verbal skills with meticulous attention to detail 
-    Outstanding communication skills, and in particular the ability to convert complex ideas and quantitative data into simple messages 
-    Proven ability to participate in and influence cross-functional teams 
-    Ability to solicit and synthesize customer and market feedback for actionable recommendations on positioning, messaging, and product development 
-    Experience analyzing product, customer, market dynamics, and opportunities 
-    Creative flair to bring fresh ideas into product positioning and marketing campaigns
-    Self-motivated with outstanding execution and problem-solving ability, as well as analytical and quantitative skills 
-    Strong passion for learning new things
 

All your information will be kept confidential according to EEO guidelines.