Media Planner (Blue 449)
- Full-time
Company Description
Blue 449, the Open Source Media Agency is one of the five brands of Publicis Media.
Our open source philosophy means operating at the intersection of media, ideas, data and technology to deliver inventive, collective progress for our clients. The Blue Collective is a rich source of collaborative individuals and organisations who we curate to deliver ingenious, disruptive solutions for our clients every day.
Blue 449 operates in 22 markets across 29 offices with just over 1300 employees.
We are one agency, many territories, no boundaries.
Job Description
We are on the search of a Media Planner with strong knowledge of offline advertising campaigns, specially TV campaigns. You would be responsible for planning and executing media plans. The ideal candidate must be able to manage day-to-day planning and analysis while maintaining strong relationships with publishers and partner agencies.
How you’d spend your day:
- Gaining a thorough understanding of the client’s business and using this to develop outstanding Off media strategy proposals, alongside the Account Manager.
- Ensuring that the media strategy proposals are translated into cost efficient, ‘on brief’ media plans by the Investment teams whilst remaining within agreed budget levels.
- Developing strong relationships and working successfully with multiple partner agencies and client contacts.
- Monitoring performance of all offline media, specially TV and developing rationale explaining results for clients.
- Understanding all elements of the planning cycle, clearly communicating stages and adapting for various clients.
- Conferring with media representatives to evaluate best optimum use of budgeted funds to achieve marketing and sales objectives
- Maintaining close contact with media representatives to keep abreast of current data pertaining to their properties and the markets they serve
Qualifications
What we’re looking for:
- Around 5 years of experience in TV Media Planning. Some lack of experience can be compensated if there is a good knowledge of terminology, motivation to learn.
- Knowledge of the tools/advertising market sources (Kantar, Galileo -AIMC, EGM-, Tom Micro, Infoadex, Mecos, OJD, etc.).
- Ease of dealing with partners and coworkers.
- Knowledge in the different phases of planning: tactic, buying, following-up, optimization and invoicing.
- Knowledge in statistics and database will be valued.
Additional requirements:
-Acknowledge and commit to comply with our internal procedures intending to prevent bribery and corruption
-Show special awareness and embrace our compliance culture, especially in matters related to anti-bribery and anti-corruption
-Be a role model and lead by example complying with the Business Unit internal procedures, including those regarding the Bribery and Corruption Management Framework