VP, Account Director

  • Atlanta, GA, USA
  • Full-time

Company Description

ABOUT MOXIE

Moxie is a modern marketing solutions agency that expertly leverages the value of data, content and technology to help our clients grow. We push the boundaries of what's possible to outperform the competition in the areas of strategy, creative, social marketing, media, analytics and technology development. Founded in 2000, Moxie has 300+ talented employees in Atlanta, Los Angeles, New York and Pittsburgh. Owned by global media giant Zenith — part of the Publicis Groupe — Moxie is able to quickly leverage cross-company areas of enterprise, talent, experience, resources and tools. Moxie's client roster includes Verizon Wireless, Verizon FiOS, Delta, Porsche, American Cancer Society, Ocean Spray, Wells Fargo, The Coca-Cola Company, 20th Century Fox, Chick-fil-A, Nike, Ainsworth Pet Nutrition and Cisco Systems.

Job Description

The VP, Account Director is a mature leader who develops a portfolio of accounts, or several lines of a large client’s business. The VP is first the point of escalation for clients. This role includes successful management of a large team, including career development, resourcing and hiring. VP holds accountability for the health of the client businesses to the agency both financially and relationship-wise. A VP must adeptly navigate internal and external politics. Strong financial understanding, and experience pricing, pitching and winning business is a must. This role includes leading net-new business opportunities for the agency. This person typically has more than 10 years of professional experience. 

Qualifications

Responsibilities 

  • Typically responsible for client portfolio in the range of $6-12 million in revenue
  • Ensure the health of the business (client satisfaction and profitability to Moxie)
  • Uncover opportunities and grow business through thought leadership, client/category expertise and consistent delivery of good work
  • Focus on ongoing client mapping process to deepen client trust and broaden the agency’s purview/stature within the client organization
  • Serve as an expert on the client’s business and industry (including direct and indirect competitors)
  • Present key category and out-of-category best in class examples of innovation, programs and trends to inspire the internal team and clients
  • Showcase Moxie’s work internally and externally (at all levels and on more than just creative work to agency and client)
  • Involve the marketing team to understand the work the team is developing and to determine its potential for external and internal use, including case study worthiness
  • Provide POV as the work goes into the engine at major milestones and when it becomes the final product to determine if it delivers on the objectives and strategy set forth initially.
    • This includes providing unadulterated feedback and input to the client on how it is being pushed through their organization
  • Serve as ombudsman (i.e., intermediary between agency and client, representing the broad scope of interests)
    • Investigate and assuage client concerns related to agency and work to resolve them with the appropriate cross-functional leads
    • Identify and communicate organizational or business roadblocks on client side running counter to agency interests
  • Lead integration with partner agencies
  • Lead client presentations for new initiatives with cross-functional experts
  • Ensure agency personnel are updated regularly on client’s business
    • State of the business with full team on a quarterly basis along with a review on how the team is functioning, delivering, excelling, having challenges, to continually better the overall relationship and team.
    • Provide Quarterly review to Executive Management Team
  • Provide final approval on key initiatives, presentations and work output
  • Forecast revenue with Finance team
  • Collaborate with project management team on major fee negotiations and upcoming work
  • Manage, mentor & develop staff of Client Partners and/or Associate Client Partners
  • Oversee development of Input Briefs for major initiatives with Client Partner team
  • Develop staff through performance management and consistent feedback.
  • Identify development opportunities with Client Partners and/or Associate Client Partners to help them work toward their professional goals
  • Lead the development of client black book and ensure it is being maintained by the rest of the team (nuances, business challenges, competitive, engines of profitability, CRM tool, etc)
  • Identify key programs that should be showcased and ensure team is drafting case studies for recent work
  • Promote an open working environment where opinions, views and ideas can be shared
  • Active involvement in Moxie, ZO and externally throughout the industry
  • Other responsibilities as assigned 

Required Knowledge/Skills/Experience 

  • Bachelor’s degree in business or marketing preferred
  • This person typically has more than 10 years of professional experience.
  • 5+ years of experience with team management and staff development
  • 3+ years’ experience in an agency environment with a mix of digital and traditional
  • Branding as well as direct response experience
  • Cross-functional experience (media, creative, technology, mobile, social, finance)
  • Ability to manage multiple clients or lines of business with revenue between $5mm - $15mm
  • Enthusiasts of the brand and category to which they’re assigned
  • Must be passionate about advertising and the digital space
  • Embody a competitive spirit for both Moxie, our clients, and doing innovative work
  • Confident and authoritative while also genuine and authentic
  • Ability to form genuine relationships internally and externally
  • Diplomatic in providing strong POV and making difficult decisions
  • Able to work with broad spectrum of people - senior to junior level, multiple mindsets
  • Experienced in crisis and issue management across multiple client levels
  • Skilled in presenting to senior level clients and large room of people
  • Ability to inspire people to do great work
  • Ability to sell a point of view or ideas through storytelling
  • May require overnight travel up to 30% to 50% 

Key Performance Indicators (KPIs) 

  • Portfolio revenue growth at or above target
  • Account margin goals met or exceeded
  • Positive Referral Rating scores
  • Team growth, training and morale 

 Reporting and Succession

  • Typically reports to SVP, Account Director
  • Typically manages a team of 3-5 direct reports; 10-25 indirect       

Additional Information

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