Starcom USA (http://www.starcomww.com/markets/united-states/) is a world-renowned media communications agency that architects connected human experiences in the one-to-one era of marketing. With more than 1,300 employees in the U.S., Starcom gets the right consumers’ attention and delivers brand-building results in partnership with the world's leading marketers and new establishment brands, including Airbnb, Allstate, Bank of America, Kellogg Company, Kraft Heinz, Lowe’s Home Improvement, Samsung, Visa and more. Starcom USA is part of Publicis Groupe [Euronext Paris: FR0000130577], one of the world’s leading communications groups.
 
We value you and the work you do. We work hard, but also enjoy scores of perks rooted in our legacy of having one of the strongest agency cultures. Our top-notch health insurance plans and very generous paid time off allow you much-needed time to recharge and achieve the work-life balance you need to bring your absolute best self to work.

The Associate Media Director of Paid Social and Programmatic Media  is highly motivated, technically savvy, detail oriented, and strives  to lead the day to day management of the paid social and programmatic end of the Precision Group for a leading, cutting edge, global Pharma client. This individual will develop/deliver/inspire Starcom's vision as the Human Experience Company while continuing to build the client's brand.  The successful candidate will  have at least 5 years of digital media experience and is a data-driven and thoughtful decision maker who strives to foster an environment of welcomed creativity and learning for their team.  Furthermore, the Associate Director  will be a main point of contact for the client and will be extremely comfortable with day-to-day client interaction.  This is an excellent opportunity for those who are well-versed in the paid social space to leverage their knowledge to gain experience and comfort with Programmatic media.  

This role is part of an innovative, collaborative team that fosters an environment of innovation and career growth.  

Responsibilities:

• Design strategies for leveraging paid media on social networks including but not limited to Facebook & Twitter to deliver against brand objectives  
• Build and maintain client relationships
• Develop action plans for achieving and measuring social media success, including setting key metrics, measurement and optimization strategies
• Advocate the value of social media and help educate clients, partners and internal teams on the latest developments and capabilities in this quickly evolving media channel
• Apply social media knowledge and creativity to brainstorming and strategy sessions
• Lead regular check-ins on campaign performance and track against KPIs
• Provide direction as needed for improving campaign performance through optimization and/or implementing new features and strategies
• Create and deliver presentations to both clients and internal teams showcasing campaign strategy and performance results
• Develop points of view on new technologies, trends and opportunities in the social media marketplace

Minimum of 3+ years working with Facebook & Twitter ads platforms with hands-on experience managing and optimizing buys through API and/or self-serve tools

• Minimum of 5+ years of working in digital media and marketing
• Experience in applying social marketing to drive strict KPI’s against brand-building & direct response initiatives
• Strong understanding of Programmatic media 
• Possess strong analytical skills and the ability to interpret campaign performance data and provide insights and optimization recommendations
• Understanding of best practices for leveraging social media for brand communication
• Must possess strong leadership skills and be comfortable presenting ideas to senior client management
• Comprehensive knowledge of best practices for managing and optimizing API/self-serve buys on Facebook and Twitter
• Understanding of the Facebook PMD landscape and deep experience with at least one Ads PMD-certified technology
• Strong interpersonal and teamwork abilities
• Collaborative approach/attitude

All your information will be kept confidential according to EEO guidelines.