At Performics, we bring together the best and the brightest of the digital realm to decipher data, uncover stories, and understand why consumers do what they do. The Performics world features math whizzes, storytellers, strategists and creators, and is a place you can grow professionally, take advantage of bespoke training opportunities and cultivate your own career path. As the original performance marketing agency, we convert consumer intent into revenue for the world’s most admired brands. Across a global network operating in 57 countries worldwide, we create connected and personalized digital experiences across paid, earned and owned media. RECMA recognized Performics as one of their Top Digital Agency Networks of 2014. Headquartered in Chicago, Performics is a Publicis Media company. 

Team/Department profile

Performics are an industry leading performance marketing agency. We are part of the Publicis Groupe network and operate as the Performance / Digital arm of Publicis Media around the Globe.

We work with great clients

We work in partnership with our clients to deliver fantastic, innovative campaigns that drive results.  We’re lucky enough to work with some of the world’s biggest brands, including Aviva, Qantas, Toyota, Hewlett Packard, and Staples.

We win awards

Our work has been recognised by our industry peers as being market leading, reflected in our numerous successes at the UK and European Search Awards and the Performance Marketing Awards.

We have great people

With over 100 Performance Marketing professionals in our UK and EMEA teams, we have one of the biggest teams in the UK.  Having so many specialists in one place means it’s a great place to learn

To learn more, visit www.performics.com.

Reports to
Account Director - Owned Strategy

Job Purpose
To work closely with the Account Director to plan and execute effective owned media campaigns. Manage day-to-day campaign activity and core client relationships to deliver a full range of Performance Content services which exceed client objectives and expectations.

Owned strategy is one of three divisions that make up the Performance Content offering at Performics alongside UX and Content.

As an Owned Strategy Manager you will be responsible for managing a team of specialists delivering Performance Content campaigns for clients. You will be expected to execute and drive forward strategies by building excellent client relationships and leveraging the expertise of internal UX and Content teams.

You will be expected to have a broad understanding of all of the services offered within the Performance Content department and be confident in conversations with the internal UX team on subject areas like Technical SEO, Conversion Rate Optimisation, Marketplace Optimisation and App Marketing, and the internal Content team on subject areas like Content Creation, Content Production and Content Marketing.

Key Responsibilities 

Client Service

• Ownership of day-to-day client relationships
• Ensure high levels of service are delivered from all Performance Content team members working on accounts
• Ensuring that all projects are delivered to a professional standard and in line with the agreed timings

Strategy

• Supporting the development of the optimal owned media strategy and owned media activation for clients based on their budgets, target audience and KPIs
• Ensure owned media planning approach considers multiple platforms including but not limited to web, social, apps, marketplaces
• Undertaking analysis and audits using a combination of resources including but not limited to search, social, content, audience auditing tools
• Supporting strategy and coordination team to deliver best-in-class Performance Content campaigns across multiple markets for a portfolio of Performics clients
• Ensuring that there is integration between the Owned Strategy, UX and Content divisions

Planning

• Supporting on response to client briefs
• Regular briefings to UX and Content teams - to ensure delivery of agreed campaign activity on time and on budget

Performance

• Supporting the development of client targets and ensuring Performance Content team achieves the KPIs set out at campaign planning stage
• Support the production of performance projections

Team management

• Line-management of all individuals within team including making sure timesheets are complete, signing off holiday, illness and conducting appraisals and objective setting
• Coaching, training, progression and personal development of all team members
• Running of regular status meetings with all members of UX and Content teams to ensure campaign activity is progressing as planned and that there is appropriate communication to the client from across the account team

Business Development

• Supporting the Owned Strategy Director in developing and maintaining a future facing approach to Performance Content for international clients
• Where required support on the creation of proposals and statements of work
• Where required support new business process, including the creation of resources, attendance at pitches, tissue session

Relationships (Internal & External)

The following internal and external relationships will need to be built and continually improved:

Internal

• Respected manager-led relationship with direct team members. Ability to both professionally nurture and critique team members.
• Strong collaborative relationship with lead members of both the Content and UX team in order to ensure clients strategic goals are clearly translated into our specialist Performance Content offering.
• Working relationships with Zenith planning teams as and when appropriate, in order to connect Performance Content strategy with broader marketing objectives. 
• Working relationships with other Performics channel disciplines (PPC, Paid Social, Display, Affiliates) as and when appropriate, to capitalise on any integration opportunities.

External

• Friendly, professional relationship with all clients.
• Collaborative relationship with third-party agencies, even if they have conflicting services or agendas.
• Positive relationships with suppliers and creation of new initiatives to allow us to continue to expand our service.

Education

Essential

English, Maths and Science GCSE’s grades A-C (or equivalent).

Highly Desirable

Post-graduate or undergraduate degree in relevant subject (or equivalent).

Skills & Experience

Essential

• Minimum of two years’ proven experience of working within a fast-paced agency environment working with enterprise-level clients.
• Minimum of one years’ proven experience line-managing a team of SEO / Owned Media specialists, ideally within an SEO or owned media focused agency environment.
• Confident, comfortable and professional when communicating with clients and third-parties.
• Basic understanding of how to measure impact of owned media based strategies through analytics platforms and other external metrics.
• Basic understanding of how to identify organic search opportunity, set business-relevant KPIs, project organic search performance and estimate expected return-on-investment.
• Understanding of how to use Search Trends, Demographic and User-behaviour data to reinforce an owned-first strategy.
• Ability to establish clear internal briefing and manage projects; distribute the workload appropriately; layout work in well-planned and organised manner; maintains two-way dialogue with others on work and results; brings out the best in people; is a clear and frequent communicator.
• An entrepreneurial mind-set and work-ethic.

 Highly Desirable

• Proven demonstrable experience of managing and mentoring direct reports within the digital space
• Proven, demonstrable experience of developing owned-first strategies within a converged media focused team structure.
• Understanding of how an owned-first content strategy should fit into a long-term vision for content.
• Proven experience of identifying new ways of using industry leading technologies to further reinforce the services offered to clients.
• Understanding of how websites and webservers work.
• Demonstrable understanding of the workings of common web languages like HTML and CSS / PHP or ASP.net / JavaScript, Flash and HTML5.

Personal Attributes 

Expertise

Has the functional and technical knowledge and skills to do his/her job at a high level of accomplishment, in line with his/her position in the organisation and his/her seniority. Has a good command of the field.

Client Focus

Is dedicated to meeting the expectations and requirements of external and/or internal clients; get first-hand client information and uses it for improvements in product services; acts with clients in mind; establishes and maintains effective relationships with customers and gains their trust and respect.

Strategic Ability

Sees ahead clearly; can anticipate future consequences and trends accurately; has broad knowledge and perspective; is future oriented; can articulately paint credible pictures and visions of possibilities and likelihoods; can create competitive and breakthrough strategies and plan.

Drive for Results

Is action oriented and full of energy for the things he/she sees as challenging; not fearful or acting with a minimum of planning; seize opportunities and is very bottom-line oriented; steadfastly pushes self and other for results.

Relationships and Teamwork

Is seen as a team player and is collaborative, easily gains trust and support of peers; Encourage collaborations; Can quickly find common ground and solve problems for the good of all; can represent his/her own interest and yet be fair to other groups.

ZenithOptimedia Champion

Lives ZO values and ethics; is Open to new ideas and change, Curious, and collaborative. Actively builds his knowledge, skills and digital expertise in order to promote and deliver Live ROI Search, Social, Data & Analytics, Content, Mobile, and Marketing. Wider contribution, above and beyond role, to the overall agency

Travel

Expected to independently travel to internal and external meetings and conferences primarily within the UK, although occasionally there may be the expectation to travel outside of the UK, within the network.