Analyst, Analytics

  • Full-time

Company Description

About Zenith:

At Zenith we are dedicated to creating a sustainable advantage for our clients, providing them with a quantifiable return from their communications investment that outstrips their competitors.  Our focus on ROI ensures that clients' budgets are invested, not simply spent. We believe the most important consideration for any campaign is a demonstrably effective outcome.  We are committed to developing close partnerships with all our clients and to delivering a service that always exceeds expectations. 

Above all, we know that ideas and imaginative solutions are vital to make our clients' brands stand out from the crowd; connecting with consumers in a striking and persuasive manner.

  

To apply, please visit our website: zenithoptimedia.com/zenith/talent-link-search/

 

Job Description

Overview:

The Analytics Analyst is a more experienced non-entry level position who works closely with the Supervisor, Analytics to demonstrate Zenith’s ‘Live ROI’ reflected in Analytics deliverables. This role provides the opportunity to further develop in the following areas: technical expertise and professional development.

 

Responsibilities:

·       Project manage all day-to-day analytics related deliverables

·       Manage data collection and synthesis on client’s behalf.  Data sources typically include DART Display, Paid Search, Email, Site-Served, Facebook and/or HuluCross-functional team coordination and communication (Advertising Operations, Media, Strategy, Search, Creative Partners, etc.)

·       Collaborate with cross-functional team (Advertising Operations, Media, Strategy, Paid Search, Analytics, Creative Agency, Communication Planning, and Strategy)

·       Translate success metrics into tracking and reporting requirements

·       Write clear concise PowerPoint Presentations summarizing data insights, outcomes and implications in a straight-forward and enlightening way

·       Derive insights from campaign performance reports that are actionable

·       Assist in department POVs and build upon department expertise

 

Qualifications

Requirements:

·       Minimum 1 year of relevant experience

·       Extensive experience working with Microsoft Office (PPT, Excel, Word)

·       Knowledge with at least one of the following ad technologies: third party ad serving,  rich media ad serving, site-side tracking technologies: DART (standard and rich media), Atlas, Eyewonder, Mediamind, Pointroll, Omniture, Webtrends, Google Analytics

·       Knowledge of broad range of online advertising media channels from Search, Display Banners, Email, Contextual, Social, CRM

·       Ability to derive insight from observation which aligns with campaign objectives

·       Ability to communicate complex ideas to internal clients

·       Demonstrated strong project management skills

·       Bachelor’s Degree in a related field

 

Desired Experience:

·       Advanced Excel skills (Able to work with Excel complex formulas)

·       Knowledge of Business Intelligence tools (Cognos, Business Objects, QlikView) and relational databases (SQL Server, MS Access, Oracle)

·       Experience with more than one of the following ad technologies: third party adserving,  rich media ad serving, site-side tracking technologies: DART (standard and rich media), Atlas, Eyewonder, Mediamind, Pointroll, Omniture, Webtrends, Google Analytics

·       Experience with a broad range of online advertising media channels from Search, Display Banners, Email, Contextual, Social, and CRM

·       Knowledge in any of the following areas: Programmatic (DMP, DSP), Cross Device Measurement, Attribution Modelling

·       Experience with third-party research partners – Insight Express, Dynamic Logic, Comscore, Vizu, Dimestore

Additional Information

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