ZenithOptimedia is the ROI Agency, part of Publicis Groupe, offering media services from 250 offices in 80 countries with over 7,500 staff worldwide and more digital staff than any other agency.

Clients want to work with happy and motivated people.

We have a superb Talent team, helping the agency recruit, develop and retain the industry's best talent. We're constantly striving to create a winning culture and we're delighted that 91% of our people would recommend us as a great place to work.

We are single mindedly focused on delivering great work.

We have a consistent track record of making our clients' communications more effective.
Our goal is to achieve commercial marketing success.
We don't set out to win awards but see them as a function of great work.

Our greatest credential is our client list.

Every day we work on challenging business and communication issues, in partnership with great client marketing teams. We are proud to have worked with many of our clients for 10 years or more and are equally proud of our new relationships.

• To manage and lead a Content Marketing sub-team capable of devising collaborative strategies, briefing multi-format content creation and executing integrated distribution across Digital PR, Influencer Marketing and Native Advertising
• Overall responsibility for a Content Marketing sub-team and the work they produce including strategic direction, briefing of content creation, outreach and integration with PR, native advertising and integration with paid distribution
• Line-management of all individuals within Content Marketing sub-team including making sure timesheets are complete, signing off holiday, illness and appraisals
• Creation of quarterly Content Marketing strategies that are clear, relevant and data-driven that are then implemented through identified tactics on a month-by-month basis.
• Creation and management of quarterly integrated distribution plans
• Collaboration with Owned Strategy & UX teams, planning teams, and channel teams to determine direction of strategy
• Management and reconciliation of both Content Marketing contracts and budgets.
• Creation of proposals and statements of work for Content Marketing work as and when required.
• Delivery of accurate and effective performance reports to clients demonstrating the value and progress of campaigns
• Team understanding of progress of each account towards KPI’s and revision of strategy as and when required
• Joint responsibility with other Content Marketing Managers for overall direction of content marketing offering

• Minimum of two years’ proven experience of working within a fast-paced agency environment and the stresses that can come from working for enterprise-level clients.
• Minimum of one years’ proven experience line-managing a team of digital specialists, ideally within an agency, SEO or content-focused environment.
• Minimum of two years’ proven experience working with content and content strategies.
• Confident, comfortable and professional when communicating with clients and third-parties.
• Understanding of how to measure impact of content through analytics platforms and other external metrics.
• Thorough understanding of key SEO tools required to complete content marketing backed by data - including MajesticSEO, SearchMetrics and BrightEdge.
• Understanding of how to use Search Trends, Demographic and User-behaviour data to reinforce a content strategy and create content
• Understanding of how an SEO orientated content strategy should fit into a long-term vision for content
• Proven experience of identifying new ways of using industry leading tools to further reinforce the services offered to clients