Blue 449 (www.blue449.com), is one of the five brands of Publicis Media. Its open source philosophy means operating at the intersection of media, ideas, data and technology to deliver inventive, collective progress for their clients. Its Blue Collective, like-minded individuals and organizations from across the globe, provide additional expertise and inspiration as do the global practices of Publicis Media. Blue 449 operates in 14 markets, 22 offices and will expand further during 2018. It employs over 1200 employees.    We are one agency, many territories, no boundaries. Twitter @blue_449

Overview:  Develop and implement plans for client accounts across all types of media for Blue 449.

Responsibilities:

• Establishes media objectives and strategies for advertising campaigns.
• Develops and presents media plans must have extensive TV, Print, and would prefer someone with Digital exposure
• Communicates approved plans to media buyers for implementation.
• Manages the flow of client media-related issues based on changes in direction, goals and budgets; is aware of the need to create solutions and resolve problems.
• Monitors performance of all media and develops rationale explaining results for clients
• Evaluates communication goals of potential media plans and makes best recommendation.
• Understands all elements of the planning cycle and clearly communicates stages and adapt for various clients.
• Evaluates various syndicated research and draw conclusions/provide profiles.
• Confers with media representatives to evaluate best optimum use of budgeted funds to achieve marketing and sales objectives.
• Provides research for and write media Point-of-Views. Provide recommendations considering circulation, audience information, and product usage information to determine appropriate choices.
• Maintains close contact with media representatives to keep abreast of current data pertaining to their properties and the markets they serve.

• Bachelor’s degree required with related coursework
• 2-3+years media planning across traditional media
• Excellent verbal and written communication, organizational, interpersonal, and analytical skills
• Detail-oriented, good follow through, able to multi-task, and work well under tight deadlines in a fast paced environment
• Ability to own projects from start to finish
• Can work with limited supervision
• Proficiency in Word, Excel and PowerPoint, media planning tools with particular emphasis on Media Tools

All your information will be kept confidential according to EEO guidelines.