Blue 449 

Blue 449 is one of the 6 media agency brands of Publicis Media and is growing rapidly. 

We have a wide range of interesting clients from retail goliaths such as Asda and Dixons Carphone to smaller luxury business such as Ralph Lauren and Fortnum & Mason.

We have many long-standing client relationships and an enviably strong client retention record. Our clients value us for our honesty, openness and willingness to collaborate, as well as our rich understanding of their businesses. Our work both prioritises the proven and is driven by a hunger for invention. 

As an agency we believe strongly in two philosophies ‘Open Source’ and ‘Business Outcome first’.  

‘Open Source’: Today, a media agency must think flexibly, learn fast, respond swiftly, collaborate widely, nurture technology, amplify ideas, read data and operate at the very heart of businesses. It must sit at the intersection of data and ideas. There is a parallel for this in technology. It’s called open source.  Open source is a philosophy born in the world of software development that has since been applied to other fields. The core principle is that the source code of software programs be made publically available for adaptation, modification and development.  This is why we put collaboration at the heart of what we do.  We are happy to work with a variety of companies, whatever is the right answer for our clients, to make great things happen. 

Business Outcome: In order to deliver business effect for our clients we need to get close to their 1st party data.  We believe that a move away from media metrics is vital if you want to be a business partner rather than a supplier.  Start with the desired business outcome and work back from there! 

http://www.blue449.com

@blue449

Role overview:

Do you get excited working on a variety of clients and projects and seeing your analysis put into action? Can you help shape decisions with distinctive analytical thinking? Are you great at solving complex problems and using data to spot trends? Can you help with writing macros and creating processes to automate reports that increase team efficiency?

When you join Blue 449, you will put your analytics skills to work in our Source team to deliver customer insight and analytics to a range of clients and internal teams. 

You will spend your time split between working for a distinct set of clients which will enable you to build on-going relationships and working with internal teams helping to answer a range of varied problems. As an Analyst you will be responsible for your own analytics, conducting and presenting back the findings direct to stakeholders. 

Example of types of problems you may work on are as follows:

• Solve business problems using a data scientific approach to developing or adapting existing methods
• Applying statistical methods to analyse large amounts of data using advanced analytic techniques.
• Presenting data insights using high impact visualisation
• Budget forecasting, using econometrics and sales figures
• Digital attribution and digital analytics.
• Econometrics and Regression Analysis.
• Report Automation and creating bespoke ETL tools 
• Building dashboards and BI Tools to provide insights to clients

Whilst quant will be the focus of the role, there is an expectation that the Data Analyst will be able to support the rest of the team on ethnography, social listening and trend work and be at ease developing cultural, brand or audience insights.

This role will suit you if:

• You’re inquisitive and ambitious, think beyond the obvious and don’t get phased when the answers are not always clear
• You take pride in delivering a quality service both individually and as part of the team and to internal and external clients
•  You enjoy working in a fast paced environment where priorities can quickly change, you’ll need to think on your feet and have the confidence to voice your thoughts and opinions and be prepared to make recommendations on the application of the best techniques
• ·You have a genuine passion and interest in problem solving and helping to create automated solutions

What are we looking for:

• Genuine curiosity in analysing data, and problem solving. Someone with a passion to find solutions to a variety of problems.
• Strong analytical training and experience, ideally a university degree (2:1 or higher) in a numerate discipline. 
• Excellent Excel skills to be able to manipulate data and deliver enhanced workbooks to clients both internal and external
• Background in statistics with experience in modelling and regression analysis –econometric and market mix modelling would be an advantage
• Confident user of databases and statistical tools. 
• Experience producing Dashboards and using BI Tools – Tableau preferred.
• Strong communication skills, a confidant curiosity to explore and understand analytical problems, with evidence of how you share insights with colleagues/clients to achieve actionable results.
• Experience of working in consumer insights, analytics or marketing function  -  Media agency or other role conducting Campaign Analytics would be ideal

Other things to know:

Training is critical to our people’s development and we have a strong training programme in place, taking advantage of the extensive Publicis Media Talent organisation.

You will be based in the new BBC Broadcasting House (White City), a stunning redevelopment. With Westfield opposite. you will be spoiled for choice in how to spend your lunch break!

In the short term you will be based in Blue 449 (Publicis Media agency) on Cleveland Street, W1T 4JE.

Benefits and perks:
•    25 days holiday 
•    Participation in annual Company bonus scheme
•    Life cover (4 x salary)
•    Permanent health insurance (3/4 of gross salary index linked up to the age of 60)
•    Company Pension 
•    Free breakfast every day
•    Free eye tests, £50 off first pair of glasses
•    Dental insurance at reduced rates
•    Discounted gym membership (Fitness First)
•    Season ticket loan
•    Bike to work scheme member
•    Free employee support program including financial advice and counselling
•    Monthly all-company ‘Skint Night’ socials.