Media Director, Paid Search
- Full-time
Company Description
As the original performance marketing agency, Performics is the premier revenue growth driver for many of the world’s most admired brands. Across an expansive global network operating in 57 countries, Performics leverages data, technology and talent to create and convert consumer demand wherever it is expressed—search, social, display, commerce and offline channels. Performics is built for the relentless pursuit of results. Headquartered in Chicago, Performics is a Publicis Media company and the performance marketing engine of Publicis Groupe. Demand Performance. To learn more, visit https://www.performics.com.
Job Description
Overview:
The Media Director (MD) is responsible for leading a portfolio of client digital accounts towards stated client and company objectives and is responsible for the growth, management, retention and satisfaction of these accounts. The MD will be accountable to partner with clients to address measured Media landscape and work with client stakeholders across multiple digital disciplines to propose and defend media spend across all performance based marketing channels. The Media Director will manage and direct a team of Paid Search Media Managers in this task and be accountable for maintaining accurate program forecasts and hitting stated revenue and sales goals. Proven account management and team leadership experience is essential, along with deep experience in online marketing and digital media.
Role Objectives:
Account Management
Develops, manages, and monitors client P&L’s for assigned accounts
Implement holistic media planning
Introduces Process Development Input, Quality Assurance and Best Practices Input
Interfaces with other department leads to share ideas, communicate service offerings, and to identify and deliver new solutions for clients
Keeps senior management apprised of key client opportunities, potential risks and other key nuances which affect the health of the business
Prepares and presents annual financial plans and human resources plans
Performance Media and Client leadership
Develops and fosters account relationships. Working towards 100% account retention within a defined portfolio of accounts
Develops a complete understanding of each client’s goals, markets, needs and expectations of Performics
Works within client relationships to champion initiatives that drive marketing decisions across digital channels
Attends client meetings on ongoing basis, interface as needed with executive level and middle management level on client side during meetings and presentations
Advocates across functional areas within client relationships (e.g. IT professionals, marketing/product managers, C-level executives) to develop rapport and deliver complex solutions
Communicates and implements a Participation Planning Process or all accounts
Independently leads performance and strategy presentations
Solves client problems and uses conflict management skills within a professional environment
Manages strategy development and execution for complex marketing analysis disciplines, such as segmentation, attitudinal/motivational analysis, concept/copy testing, sales forecasting, response prediction, advertising effectiveness, consumer profiling, customer profitability analysis (lifetime value), media mix modelling, conversion attribution analysis and ROI measurement
Leverages syndicated digital research (e.g. ComScore, Nielsen, Hitwise) to benchmark trends and/or manage expectations of forecasted trends
Team Leadership & Development
Embraces and encourages a culture based on team work, collaboration, and intellectual curiosity
Motivates, leads, and manages internal teams, working collaboratively to drive programs that meet our clients’ business objectives
Drives adoption of stated account management best practices through example setting, positive reinforcement and behavioral correction
Assists in interviewing, hiring, training, mentoring, developing, and evaluating team members
Conducts performance reviews and career path plans for direct reports
Establishes expectations and goals for team on performance marketing thought leadership
Provide cross media planning training for their direct reports
Process Improvement
Facilitates the development and documentation of best practices to improve operational efficiencies within the team and the group
Contributes to blog, newsletter, training forums and/or task forces
Cross-Selling
Understands and explains the features and benefits of all products and services
Cross sells products and services to grow Performics’ share of marketing spend
Qualifications
Minimum Qualifications:
Bachelor’s degree, concentration in business, marketing, or advertising preferred
5-7 years of account management experience in online advertising (paid search, display, social, programmatic, mobile, video or affiliate), direct marketing, or e-commerce
5+ years of experience in interactive marketing or business consulting using data and information to drive specific targeting and marketing recommendations
Deep knowledge of ad serving platforms and online analytic solutions
2-4 years of demonstrated success in managing and leading people
2-4 years of digital marketing, search engine, display, programmatic, and / or social marketing preferred
Knowledge of statistical methods and testing methodology preferred
Additional Information
All your information will be kept confidential according to EEO guidelines.