Manager, Amazon eCommerce Media

  • Full-time

Company Description

As the original performance marketing agency, Performics is the premier revenue growth driver for many of the world’s most admired brands. Across an expansive global network operating in 57 countries, Performics leverages data, technology and talent to create and convert consumer demand wherever it is expressed—search, social, display, commerce and offline channels. Performics is built for the relentless pursuit of results. Headquartered in Chicago, Performics is a Publicis Media company and the performance marketing engine of Publicis Groupe. Demand Performance. To learn more, visit https://www.performics.com.

Job Description

The eCommerce Manager is responsible for managing all things eCommerce for an enterprise digital account with Starcom to ensure the program meets client objectives and helps grow their online business. The Manager will partner with clients to address the eCommerce media landscape and work with client stakeholders to develop a plan across Amazon.

The Manager will manage eCommerce programs across Amazon: AMS, AMG, & DSP. The Manager is accountable for maintaining accurate spend levels and hitting stated revenue and online sales goals. Proven account management in Amazon required.

Role Objectives:
Account Management
•    Responsible for gathering the research and data needed to formulate tactical plan development and recommendation for client delivery with oversight from Associate Director
•    Responsible for presenting recommendations, soliciting feedback, and directing the Analyst to apply client feedback to campaigns
•    Responsible for recommending campaign adjustments based on performance trends
•    Responsible for client communication of performance and competitive landscape with AD support
•    Actively contribute to account strategy, including annual budget development, KPIs, partner selection, new tactics, and tracking industry developments
•    Development and recommendation of optimizations and/or testing plans (e.g. new vendors, new targeting segments, new types of creative to test, new flighting strategy, test & learn agenda)
•    Upon campaign approval, responsible for QA of budgets
•    Primary party responsible for QA of all campaign components prior to launch
•    Responsible for campaign reporting and developing strategic insights with clear actionable items
•    Responsible for building clear, concise, and cohesive quantitative analyses inclusive of strong data visualization
•    Lead client status and reporting calls, including presentation of reporting
•    Ultimate oversight for all day to day Amazon budget and billing activity (pacing,billing, accuracy of budgets vs. strategy flowcharts, purchase authorization)
•    Primary contact for resolving billing discrepancies in partnership with client strategy and billing reconciliation team
•    Lead relationship with day to day contact and partner agencies by ensuring a seamless communication process
•    Responsible for timely response to daily communication regarding campaign level inquiries (client, vendors, internal
•    Maintain professional, productive rapport with sales representatives/media vendors
•    Demonstrate creativity and agility when problem solving prior to elevation to AD
•    Partner with AD to ensure upcoming deliverables are being proactively addressed
•    Timely delivery of all work is required

Team Management
•    Provide direction to analyst on how to build a new campaign across all Amazon tactics and platforms; review and package for delivery to client including full QA
•    Serve as lead for training of new Ecommerce Analysts and be a resource for ad hoc questions
•    Work closely with Analyst to establish priorities and manage workload
•    Provide direction to Analyst for purposes of campaign structure, budget, and targeting development.  Responsible for final QA before delivery to client and launch
•    Responsible for Analyst’s management of campaign budgets, pacing and campaign adjustments

Qualifications

•    Bachelor’s Degree required, concentration in business, marketing, or analytics preferred
•    2+ years of hands-on account management experience in online advertising with a focus on Amazon
o    In-depth activation and optimization experience with Amazon and Criteo platforms
•    Deep knowledge of ad serving platforms and online analytic solutions
•    1+ years of demonstrated success in managing and/or leading/mentoring people
•    Mastery of all relevant tools for reporting, analytics, and competitive analysis 
•    Knowledge of statistical methods and testing methodology preferred

Additional Information

All your information will be kept confidential according to EEO guidelines.

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