Analyst, Search Engine Marketing

  • Full-time

Company Description

As the original performance marketing agency, Performics is the premier revenue growth driver for many of the world’s most admired brands. Across an expansive global network operating in 57 countries, Performics leverages data, technology and talent to create and convert consumer demand wherever it is expressed—search, social, display, commerce and offline channels. Performics is built for the relentless pursuit of results. Headquartered in Chicago, Performics is a Publicis Media company and the performance marketing engine of Publicis Groupe. Demand Performance. To learn more, visit https://www.performics.com.

Job Description

Performics is looking for a Search Analyst to join our Spark Foundry Performance Media team. The Analyst is responsible for monitoring and maintaining media campaign development and activation on search channels. The ideal candidate requires proficiency in math, strong analytical skills, attention to detail, as well as creativity and an overall interest in and understanding of how consumers leverage search media in the decision path. This level also requires participation in and successful completion of our agency wide entry-level training program, as well as our search specific training track. 

Role Objectives:
•    Gather research necessary to build a new campaign 
•    Monitor and maintain campaign budgets, pacing, and bid adjustments 
•    Active monitoring and management of campaign performance and competitive landscape 
•    Monitor and optimize paid search performance to meet business objectives
•    Utilize bid management tools as well as Google, Bing, and Oath paid search platforms to build campaigns, implement optimizations, pull reporting, and QA campaigns
•    Pulling and analyzing data to inform campaign reporting and helping to build insights 
•    Assist the Manager in gathering necessary data for plan development 
•    Generate paperwork necessary for purchase authorization and ensure vendor counter signature is received 
•    Primary party responsible for trafficking approved plan 
•    Develop optimization recommendations
•    Implementation of optimizations and/or testing plans 
•    Responsible for granular maintenance of monthly billing cycle
•    Responsible for resolving all billing discrepancies in partnership with client strategy and billing reconciliation team 
•    Responsible for learning all relevant tools for reporting, analytics, and competitive analysis - bid management platforms, Benchtools, Google Trends 
•    Work closely with Manager to establish priorities and manage workload 
•    Timely delivery of all work 
•    Stay informed on search industry trends and new tools and ad formats
•    Successful completion of training programs and requisite certifications 

Qualifications

•    Bachelor's Degree required
•    Some professional or internship experience in paid search or online/digital marketing
•    Strong quantitative skills, including analytical abilities and math proficiency 
•    Proficiency at MS Suite: Excel, Word, PowerPoint
•    Solid verbal and written communication skills 
•    Demonstrated critical thinking and problem solving skills 
•    Ability to work within a team, handle multiple assignments, and meet tight deadlines 
•    Detail oriented with demonstrated organizational skills 

Additional Information

All your information will be kept confidential according to EEO guidelines.

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