At Performics, we bring together the best and the brightest of the digital realm to decipher data, uncover stories, and understand why consumers do what they do. The Performics world features math whizzes, storytellers, strategists and creators, and is a place you can grow professionally, take advantage of bespoke training opportunities and cultivate your own career path. As the original performance marketing agency, we convert consumer intent into revenue for the world’s most admired brands. Across a global network operating in 57 countries worldwide, we create connected and personalized digital experiences across paid, earned and owned media. RECMA recognized Performics as one of their Top Digital Agency Networks of 2014. Headquartered in Chicago, Performics is a Publicis Media company.

Team/Department profile

Performics are an industry leading performance marketing agency. We are part of the Publicis Groupe network and operate as the Performance / Digital arm of Publicis Media around the Globe.

We work with great clients

We work in partnership with our clients to deliver fantastic, innovative campaigns that drive results.  We’re lucky enough to work with some of the world’s biggest brands, including Aviva, Qantas, Toyota, Hewlett Packard, and Staples.

We win awards

Our work has been recognised by our industry peers as being market leading, reflected in our numerous successes at the UK and European Search Awards and the Performance Marketing Awards.

We have great people

With over 100 Performance Marketing professionals in our UK and EMEA teams, we have one of the biggest teams in the UK.  Having so many specialists in one place means it’s a great place to learn.

To learn more, visit www.performics.com.

Reports to
Manager - Owned Strategy, Account Director – Owned Strategy

Owned strategy is one of three divisions that make up the Performance Content offering at Performics alongside UX and Content.

Job Purpose

To develop and execute all activity aimed at optimising and improving search performance across our client’s owned platforms. You will be working in a close-knit team responsible for delivering high-quality work for one of the largest and most reputable brands.

You will be the senior lead for technical execution, acting as the driving force behind the teams output. You will have responsibility for the workload of an off-shore team, focusing on quality of output and alignment with wider strategic goals.

You will also have responsibility for client reporting and technical delivery, ensuring that the data input is accurate, and the analysis paints an accurate picture of client performance vs. KPIs.

Key responsibilities

• To have high-level technical knowledge across SEO including the ability to execute all aspects of on-site and off-site SEO
• To have the ability to utilise industry reporting, analysis and insight tools, such as SEMRush, Majestic, ahrefs, Brightedge ETC.
• High-level understanding of Analytics platforms including Google & Adobe Analytics
• To manage the workload and standard of the Owned Strategy Execs and off-shore teams
• An understanding of the role plays in forming strong foundations to ensure wider marketing activity can meet business objectives and digital KPIs
• To deliver consistently high-quality outputs i.e. technical audits, landing page optimisations, CRO tests, presentations, proposals, reports
• To keep up to date with all industry developments
• Achievement of client campaign objectives
• To have an understanding of client business objectives and background
• To join meetings and generate actions and follow up with team and external suppliers
• To provide effective support of the Account Director and Account Manager with proposals, SOWs, delivery, and strategy

Skills & Experience

Essential

• Proven experience of working within a fast-paced agency environment working with enterprise-level clients.
• Confident, comfortable and professional when communicating with clients and third-parties.
• Basic understanding of how to measure impact of owned media-based strategies through analytics platforms and other external metrics.
• Basic understanding of how to identify organic search opportunity, set business-relevant KPIs, project organic search performance and estimate expected return-on-investment.
• Understanding of how to use Search Trends, Demographic and User-behaviour data to reinforce an owned-first strategy.
• Ability to establish clear internal briefing and manage projects; distribute the workload appropriately; layout work in well-planned and organised manner; maintains two-way dialogue with others on work and results; brings out the best in people; is a clear and frequent communicator.
• An entrepreneurial mind-set and work-ethic.

• English, Maths and Science GCSE’s grades A-C (or equivalent)

Employee benefits

• 25 days holiday (up to 30 after 5 years of service)
• The day off for your birthday
• Season ticket loan
• Pension – after probation
• Death in service
• Maternity and paternity packages
• Eye care vouchers
• Subsidised massages, acupuncture and wellbeing treatments
• Ride 2 Work
• Free Friday afternoon drinks