Associate Director, Analytics

  • New York, NY, USA
  • Full-time

Company Description

WHY YOU WANT TO WORK AT SPARK FOUNDRY

Let’s be honest – in this industry, sometimes we complicate things that should be simple. Here is the bottom line:  we want YOU to join us if you are truly passionate about guiding marketers on how to best connect their brands with people. It doesn’t get much simpler than that.

At Spark Foundry, we have a unique approach and provide the support to help you do this. In fact, our approach is built on creating the space for ideas that lead to smart work, and Spark Foundry is built to celebrate and develop YOUR ideas.

Job Description

WHY YOU WANT TO WORK AT SPARK FOUNDRY

Let’s be honest – in this industry, sometimes we complicate things that should be simple. Here is the bottom line:  we want YOU to join us if you are truly passionate about guiding marketers on how to best connect their brands with people. It doesn’t get much simpler than that.

At Spark Foundry, we have a unique approach and provide the support to help you do this. In fact, our approach is built on creating the space for ideas that lead to smart work, and Spark Foundry is built to celebrate and develop YOUR ideas.

JOB DESCRIPTION

Associate Director, Analytics and Insights is responsible for the application of data driven insights into the media planning, investment and measurement process. Additionally, the role requires the candidate design and lead the implementation of modern measurement plans and longer terms roadmaps for Spark clients. Working closely with the internal client teams and Analytics leads is a vital part of the role, with accountability for the highest quality execution of a diverse array of client and project deliverables. Functions as expert technical point of escalation, analytical problem solver and technical translator to internal account teams and clients.  Provides ongoing strategic account direction/vision for technology, process and digital reporting/insights.
 

SPECIFIC RESPONSIBILITIES

• Build strong relationships with internal stakeholders and groups, facilitating synergy between the planning and activation functions that manage day-to-day client business
• Build and develop relationships with client business directors and brand teams, ensuring that client and overall data proposition is relevant and aligns with strategy direction
• Drive a culture of ‘always on’ data driven decision making that will institutionalize the use of consumer-driven analytics in media / marketing investment planning
• Grow product delivery and agency revenue organically by cross selling and up selling value add analytical products across client divisions, markets & categories
• Scope and direct advanced analytics projects to ensure that the deliverables are designed to answer valuable client and media team questions, and that timelines and scope are adhered to
• The successful candidate will have experience and expertise in how to intersect consulting skills, data, advanced analytics and marketing strategy to drive and improve clients’ business results.
• Consult with senior client marketing and business leaders to define and answer their most important business questions, advising on how to best leverage media & marketing investments to drive business results
• Work collaboratively with the network to providing the client with the very best thinking and leadership in creating meaningful, measurable marketing experiences
• Underpin client marketing processes with ‘Big Picture’ measurement frameworks and KPIs that will be used to evaluate experiences and specific plans, campaigns or investments across paid, owned and earned media environments
• Keeps abreast of evolving media landscape, including research and emerging trends to provide insight to both media teams and client (as required)
• Guide and work closely with the planning teams and the client teams to deliver on “data driven” marketing investment decisions (how much, where, when, which channels, etc…)
• Create and manage deliverables against detailed project plans that align expectations with outcomes
• Provide a high value consultation layer on top of analytics deliverables
• Consult with client media teams to align on the strategy, implementation and measurement plans for all key accounts
• Determine the best means of communicating analytical insights to clients that ensures understanding of results and application of the analyses is applied
• Build presentations providing the clear analytics story – why the work is important, the truths that the analytics reveal, and the actions that should follow the analyses
• Grow product delivery and agency revenue organically by cross selling and up selling value add analytical products across client divisions, markets, categories, etc…
• Build the profile of Business Integration within the agency by packaging and evangelizing best in class client work

Qualifications

EXPERIENCE LEVEL

•       Bachelor’s degree, MBA, or Master’s preferred (Marketing, Psychology, Sociology, Economics, quantitative studies. The equivalent combination of education, training and work experience may be suitable

•       6+ years of work experience in a quantitative business environment

•       1+ years of marketing analytics (online advertising/media, channel marketing, strategic marketing, offline advertising/media and/or consulting)

QUALIFICATIONS

•       Must have 5-8 years of experience consulting with clients on making strategic investment decisions to improve business results
• Must have strong functional understanding of contemporary marketing analytics, advertising technology and research techniques, as well as an innovative vision on how the practice should evolve to keep pace with the ever changing marketing environment
• Strong client management/consultative experience both presenting and resolving issues.
• Extensive experience leading and managing marketing technology projects from ideation through installation
• Strong critical thinking and problem solving skills – demonstrated ability to mine data for relevant and actionable insights
• Solid written and verbal communication skill with ability to communicate/translate complex concepts to non-technical audience
• Strong understanding and experience with digital media buying, KPI development and technology practices during campaign planning and execution
• Demonstrated experience with programmatic audience buying concepts and execution
• Must have demonstrable quantitative skills and the ability to roll up sleeves and dig into the numbers when necessary
• Must have powerful leadership qualities, as will be required to lead external and internal resources into new marketing effectiveness territories
• Must have a strong attention to detail, and be able to quality check their teams’ work to ensure that data anomalies/mistakes are caught prior to delivery of the analysis to the client teams
• Must have strong management capabilities, both operationally (as well as strategically) to ensure that guidance is given to all teams on how to enhance the product as the account matures)
• Candidate must be outgoing and able to integrate with a fast-paced Planning and Activation teams
• Must be able to cultivate excellent relationships with technology and research partners
• Ability to meet deadlines in a fast-paced environment
• Hands on, problem solving abilities – “can do” approach (someone who is a thinker and a doer)

 

REQUIRED SKILLS

 •       Team management with ability to effectively integrate with fast-moving planning and activation teams

•       Critical thinking and problem-solving skills

•       Strong computer skills and proficiency of Microsoft suite of products, including Excel, Access, Word, and PowerPoint

•       Command expertise in media concepts, terminology, media math, and media plan execution

•       Working knowledge of competitive audience and syndicated media research & systems (Nielsen, comScore, IMS, MRI, Scarborough)

•       Knowledge of the workings of a DSP, agency trading desks, and DMPs to drive campaign performance

•       Understanding of programmatic audience buying concepts

•       Familiarity with DoubleClick, Google products

•       Must feel comfortable learning new systems and tools

•       Experience in the analysis of large data sets to find useful relationships (data mining)

•       Strong analytical skills with understanding of statistical techniques: hypothesis development, designing tests/experiments, analyzing data, drawing conclusions, and developing actionable recommendations

•       Experience with statistical analysis software products, research design, and a track record of implementing research and analytics-driven solutions that have impacted the bottom line

•       Demonstrated ability to develop relationships with business leaders and develop research programs to support business goals in a changing media landscape

•       Knowledge of visual techniques for data analysis and presentation

 

 TECHNICAL SKILLS

 •       Various dashboard/visualization tools (i.e. Tableau, Business Objects, etc.)

•       Experience with multi-touchpoint attribution – implication, application, methodology, and technology (vendor)

•       Knowledge of statistical software packages (e.g. SPSS, SAS)

•       Preferred knowledge of these web measurement technologies:

o    Ad serving platforms (e.g. DCM, Atlas, etc.)

o    Website analytics software (e.g. Omniture SiteCatalyst, Google Analytics (Premium), Test & Target, Discovery, Monetate)

o    Experience with Salesforce.com data and reporting

o    Paid search engine marketing data sources (e.g. Google, Overture/Yahoo, Efficient Frontier)

Additional Information

WHO WE ARE

Throughout our rich history, we’ve taken pride in our ongoing legacy of and commitment to constant evolution. It’s in our DNA to evolve.

By melding the spirit of a startup and the soul of a powerhouse across our business, we aim to bring modern heat to brands – the kind of heat that arises at the intersection of startup and powerhouse; of data and content; of art and science; of old and new.

Energy and innovation fuels our startup spirit, while the unrivaled marketplace clout, exclusive partnerships, and global practice capabilities we have at our disposal as a full-service Publicis Media agency deliver our powerhouse soul for our clients.

We hope you’ll take a few moments to learn more about us, and to begin thinking about how we might put “the power of plus” to work for you (http://www.sparkfoundryww.com/).

Spark Foundry is an Equal Opportunity Employer.

ll your information will be kept confidential according to EEO guidelines.

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