Account Manager

  • 101 Wood Ln, Shepherd's Bush, London W12, UK
  • Full-time

Company Description

WHY YOU WANT TO WORK AT SPARK FOUNDRY

Let’s be honest –in this industry, sometimes we complicate things that should be simple. Here is the bottom line:we want YOU to join us if you are truly passionate about guiding marketers on how to best connect their brands with people. It doesn’t get much simpler than that.At Spark Foundry, we have a unique approach and provide the support tohelp you do this. In fact, our approach is built on creating the space for ideas that lead to smart work, and Spark Foundry is built to celebrate and develop YOUR ideas.

WHO WE ARE

Throughout our rich history, we’ve taken pride in our ongoing legacy of and commitment to constant evolution. It’s in our DNA to evolve.By melding the spirit of a startup and the soul of a powerhouse across our business, we aim to bring modern heat to brands –the kind of heat that arises at the intersection of startup and powerhouse; of data and content; of art and science; of old and new.Energy and innovation fuels our startup spirit, while the unrivaled marketplace clout, exclusive partnerships, and global practice capabilities we have at our disposal as a full-service Publicis Media agency deliver our powerhouse soul for our clients.We hope you’ll take a few moments to learn more about us, and to begin thinking about how we might put “the power of plus” to work for you.To learn more, visit www.sparkfoundryww.com

Job Description

The Team/Department Profile

Spark Foundry’s planning department is the heart of the agency – in terms of its function, its people and its location.  We are diverse in our experience, personalities, nationalities and the clients we look after - and we celebrate that diversity. 

Our clients are professional but also creative and fun and this is reflected in the way we work and relate to each other.  We know the way to deliver great work is to work together – and we enjoy it. We are a tight-knit team who socialize together and share in each other’s successes.

We are passionate about the sectors our clients work in and would welcome people who share our enthusiasm.

 

The Clients

The Cineworld relationship with Spark Foundry is long established, having been a client of ours for over 15 years.  They are the largest Cinema chain in the UK and have around 100 sites across the country. They are continuing to grow and launch new sites and propositions on a regular basis.

The brand’s ambition is to be the ‘best place to watch a movie’ and Cineworld are very much leaders in market innovation, offering the first 4DX screens in the UK (there are now 20 of them including the 1st in central London at Leicester Square), as well as IMAX and now VIP screen services.

As a multi-site retail business, there is an ongoing need to drive footfall into cinema’s year round, but their marketing team also support specific campaign initiatives including activity around their subscription card ‘Unlimited’, as well as seasonal Family initiatives and new site openings. The account has many layers and really stretches those who work on it in the right way.

We also work with IMAX in the film space. Although you will find IMAX screens in some Cineworld multiplexes, they are a completely separate client. They have recently embarked on some pan-European branding campaigns, their first for some time.

We are also tasked with driving footfall into IMAX cinemas for some of the year’s most exciting releases.

 

TrustFord

Surely some of the nicest clients you’ll ever work with, this is an account where you’ll be valued for both your media expertise and ability to bring new ideas to the table. Since being appointed to their business in 2014 we have transformed TrustFord’s media investment from predominantly offline to predominantly online and continue to evolve it constantly. The automotive industry isn’t known for marketing innovation but TrustFord don’t want to be like the rest and we need someone who will embrace that way of thinking. This is a client that loves to be challenged and expects their agency to bring them exciting new opportunities to test and learn from.

Qualifications

This role is split across the above 3 accounts and would benefit an ambitious, individual who has the vision and skills to move the brands forward in new directions. You need to have great communication (both written and verbal) and interpersonal skills – our clients like to be challenged but with diplomacy. Close attention to detail, people management skills and a positive attitude are also crucial.

You will need to have a firm foundation in both traditional media (TV, OOH, Print etc) and digital. You will be expected to develop ideas both internally and within a cross-agency group that challenge our clients and make their brands famous. 

This role would benefit an ambitious, experienced and pro-active Manager who has the vision and skills to move the brands forward in new directions. You need to have great communication (both written and verbal) and interpersonal skills – our clients like to be challenged but with diplomacy. Close attention to detail, people management skills and a positive attitude are also crucial. You will be responsible for the integration of the inter-agency team and maintaining good, strong relationships with the precision buying teams.

Because the role is demanding you will need to make an immediate impact in the area of day to day campaign planning and delivery and so it is important that you have experience as an accomplished Senior Exec or Account Manager level in a media agency. You will be responsible for the day to day delivery of the campaigns, researching into audiences, management of reporting and assist in the development of brand activations. You will also be expected to liaise with the internal buying teams to achieve the common goal of delivering world class work. You will also be expected to play a role in the business development of the accounts and the agency – you will be involved in the maintenance of internal forecasts, stretch planning and identification of organic growth opportunities.

Experience in the Alcohol category is preferred but not essential. You will be expected to demonstrate your confidence and understanding of working with high profile brands and have a track record of developing innovative work.

You will need to be confident managing both up to the AD and BD as well as down to the Senior & Account Execs on your team. With the Manager role comes responsibility for the planning product and also for the growth and development of the people under you.

As a person you will be highly enthusiastic and collaborative, it’s essential here at SPARK FOUNDRY that you can get your point across and bring your client, team and line manager along with you. 

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