Strategic Account Director, Client Solutions

  • Full-time

Company Description

As the original performance marketing agency, Performics is the premier revenue growth driver for many of the world’s most admired brands. Across an expansive global network operating in 57 countries, Performics leverages data, technology and talent to create and convert consumer demand wherever it is expressed—search, social, display, commerce and offline channels. Performics is built for the relentless pursuit of results. Headquartered in Chicago, Performics is a Publicis Media company and the performance marketing engine of Publicis Groupe. Demand Performance. To learn more, visit https://www.performics.com.

Job Description

The Strategic Account Director (SAD) is responsible for leading a portfolio of client digital accounts towards stated client and company objectives and is responsible for the growth, management, retention, and satisfaction of these accounts. The SAD will be accountable to partner with clients to address measured media landscape and work with client stakeholders across multiple digital disciplines to propose and defend media spend, and strategy across all performance based marketing channels. 

The Strategic Account Director will collaborate with Media Directors and Media Managers in a matrix structure to maintain accurate program forecasts, meet client objectives, and hit business and account goals. The ideal candidate will have proven account management, communication, and collaboration experience, along with deep experience in online marketing and digital media.

Role Objectives:
Account Management
•    Manage stakeholders across enterprise, regional, and local business units
•    Implement holistic media planning and integrate with strategic partners
•    Introduces process development input, AQ, and best practices input
•    Interfaces with other department leads to share ideas, communicate service offerings, and to identify and deliver new solutions for clients
•    Keeps senior management apprised of key client opportunities, potential risks and other key nuances which affect the health of the business
•    Prepares and presents annual financial plans 

Performance Media & Client Leadership
•    Develops and fosters account relationships. Working towards 100% account retention within a defined portfolio of accounts
•    Develops a complete understanding of each client’s goals, markets, needs and expectations of Performics
•    Works within client relationships to champion initiatives that drive marketing decisions across digital channels
•    Attends client meetings on ongoing basis, interface as needed with executive level and middle management level on client side during meetings and presentations
•    Advocates across functional areas within client relationships (e.g. IT professionals, marketing/product managers, C-level executives) to develop rapport and deliver complex solutions
•    Communicates and implements Intent-Based planning for all accounts
•    Independently leads performance and strategy presentations
•    Solves client problems and uses conflict management skills within a professional environment
•    Manages strategy development and execution for complex marketing analysis disciplines, such as segmentation, attitudinal/motivational analysis, concept/copy testing, sales forecasting, response prediction, advertising effectiveness, consumer profiling, customer profitability analysis (lifetime value), media mix modelling, conversion attribution analysis and ROI measurement
•    Leverages syndicated digital and industry research to benchmark trends and/or manage expectations of forecasted trend

Process Improvement
•    Facilitates the development and documentation of best practices to improve account management effectiveness within the team and the group
•    Contributes to blog, newsletter, training forums and/or task forces

Cross-Selling 
•    Understands and explains the features and benefits of all products and services
•    Cross sells products and services to grow Performics’ share of marketing spend

Qualifications

•    5-7 years of account management experience in online advertising (paid search, display, social, mobile, video, or affiliate), direct marketing, or e-commerce
•    5+ years of experience in interactive marketing or business consulting using data and information to drive specific targeting and marketing recommendations
•    Deep knowledge of ad serving platforms and online analytic solutions
•    2-4 years of digital marketing, search engine, display and/or social marketing preferred
•    Knowledge and experience in the automotive industry is a plus 
•    Knowledge of statistical methods and testing methodology preferred

Additional Information

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