- Atlanta, GA, USA
Moxie is a modern marketing solutions agency that expertly leverages the value of data, content and technology to help our clients grow. We push the boundaries of what's possible to outperform the competition in the areas of strategy, creative, social marketing, media, analytics and technology development. Founded in 2000, Moxie has 300+ talented employees in Atlanta, Los Angeles, New York and Pittsburgh. Owned by global media giant Zenith — part of the Publicis Groupe — Moxie is able to quickly leverage cross-company areas of enterprise, talent, experience, resources and tools. Moxie's client roster includes Verizon Wireless, Verizon FiOS, Delta, Porsche, Driven Brands, Arby’s, Kohl’s, Wells Fargo, The Coca-Cola Company, Ainsworth Pet Nutrition and University of Pittsburgh Medical Center.
Satisfy your insatiable appetite to ask and answer questions, dig into data, and summarize performance in executive level formats by working, learning, and growing within a future leaning analytics organization
Major Tasks, Responsibilities and Key Accountabilities
Analyzing online marketing data to provide insight into the performance of clients’ website and online/interactive marketing programs
Develop web measurement strategies and reporting of key business metrics
Provide insights and develops recommendations based on measurement reporting and analysis.
Maintain functional expertise in database marketing, integrated channel marketing (including online based channels such as websites, banners, email and search), analytical tools, techniques, and other infrastructure requirements
Internal account team facing responsibilities representing all marketing analytics (web, online advertising, email, and emerging trends)
Work closely with respective team members from various disciplines (media, creative, account management, customer insight, emerging trends) within the agency and the client to optimize and coordinate campaign strategies
Other responsibilities as assigned
Nature and Scope
- Reports to Sr. Analyst
- May require overnight travel up to 10%
- Bachelor’s degree in a quantitative, marketing, mathematics, computer science, economics, or business equivalent preferred
Years of Relevant Experience
- 0-2 years of digital marketing experience
Demonstrable knowledge of analytics platforms and other business intelligence tools
Competent in online/offline campaign measurement
Web analytics tools (Omniture, WebTrends, HBX, Google Analytics)
Email service providers (Exact Target, Silverpop, Yesmail, Responsys)
Experimental test design (A/B split, multivariate testing)
Statistical tools (such as R, SPSS, SAS) and techniques e.g. segmentation, response modeling and lifetime value experience a plus
Database tools (MySQL, SQL Server, MS Access)
Understanding of database concepts including normalization, and data integrity
- Visual presentation of data through Excel, MS Access reports, Crystal Reports, Xcelsius, etc.
Knowledge, Skills, Abilities & Competencies
Must be a self-starter, with strong planning and organizational skills and the ability to work with minimal direction
Excellent management and time prioritization skills
Excellent project management skills
PC proficiency in Microsoft Office Suite
Ability to manage large project with exceptional project management skills
All your information will be kept confidential according to EEO guidelines.