GLOBAL DIGITAL EXECUTIVE

  • Full-time

Company Description

Starcom is the Human Experience Company. A world-renowned media communications agency, we believe the alchemy of people and technology creates experiences people love, and actions brands need. Experiences are the human side of data-driven, tech-fueled marketing. And, we are passionate about boldly leading our clients into the future. With more than 5,000 employees worldwide, Starcom partners with the world's leading marketers and new establishment brands, including Airbnb, Coca-Cola, Fiat Chrysler Automobiles, Kellogg Company, Kraft Heinz, Samsung, Puig, Visa and more.

We are the Citizens of Starcom.  We are Brave, Kind, Inclusive and Resilient.

Join us!

Job Description

This is a great opportunity to be part of a team working in a Digital transformation project for one of our most important clients in Starcom Barcelona.

Being part of Starcom Barcelona (Publicis Media), you will be part of the exclusive team for one of the most important clients of the group both in Spain and worldwide. Based in Barcelona, a Global Digital has been created to lead every global digital strategy and operation for the client. This Global Digital Hub is integrated in a multimedia global fulltime team for the leadership, responsibility, and overall coordination of the client.

Precisely, the Global Digital Executive will lead the client´s series of products globally, developing the global digital strategy, the tactical digital media plan, and the correct implementation through all the countries.

Your specific responsibilities will be:

•        Reporting to Digital manager. 

•        Presence in Weekly calls with markets managed by digital manager.

•        Receive the campaign briefs from Digital Managers or markets (if decided and always managed and supervised by the Brand digital manager).

•        Responsible for optimal application of campaign strategies and trading: Campaign delivery, pacing and generating reporting outputs.

•        Monitoring and evaluation of the objectives (Daily spend tracker).

•        Ensure proper naming convention on digital campaigns.

•        Reporting to markets through email and Datorama. (Send report to market when the campaign has gone live, status of campaign, end of campaign report…).

•        Support the markets on campaign tactics (always supervised by a digital Brand manager).

•        Share creative specs for Programmatic, Social and SEM with local Starcoms / distributors.

•        Support the trafficker when needed.

•        Understand and utilise the reporting outputs delivered by the Analytics team to identify learnings and optimize campaigns

•        Track the PUIG global Deals.

•        Build case studies: Account Executives will support on this.

•        Troubleshooting campaigns.

•        Programmatic Innovation.

•        Working closely with key technical partners such as DCM, DSP’s, 3rd party data providers to ensure a smooth campaign setup process

•        Working closely with key media partners to enable efficiency in deal setup, monitoring and troubleshooting.

Qualifications

• Bachelor’s Degree related with Advertising, Marketing, and Communication

• Between 1 to 3 years on campaign activation.

• Focus on Digital environment, other media appreciated

• Advanced English level, other languages ​​appreciated

• Management of digital planning tools (DBM, AdWords and DCM)

• Desirable experience in international account coordination

• Communication skills, dynamic, flexible, proactive…

 

Additional Information

TRUST
Trust is the cornerstone upon which we build our relationships. We hold ourselves to the highest standards of how a partner should behave. We treat our people and our clients with respect, transparency and honesty.

TALENT
This is first and foremost a people business. We are committed to ensuring Publicis Media a destination for the best talent in our industry. We value people as individuals, growing ourselves as we grow our client’s business.

TRANSFORMATION
True transformation comes when we stop managing change, and instead initiate change. We believe in our purpose to be the admired force for business transformation. We believe that focusing on performance and results has the power to transform client business.

All your information will be kept confidential according to EEO guidelines.

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