Analyst, Analytics

  • Full-time

Company Description

At Zenith we are dedicated to creating a sustainable advantage for our clients, providing them with a quantifiable return from their communications investment that outstrips their competitors.  Our focus on ROI ensures that clients' budgets are invested, not simply spent. We believe the most important consideration for any campaign is a demonstrably effective outcome.  We are committed to developing close partnerships with all our clients and to delivering a service that always exceeds expectations. 

Above all, we know that ideas and imaginative solutions are vital to make our clients' brands stand out from the crowd; connecting with consumers in a striking and persuasive manner.

Job Description

Who is Zenith Analytics?

At Zenith, we’re changing the way some of the biggest brands in the country – including Verizon, Chase, Kohl’s, American Cancer Society, and more – talk to consumers. We put data-driven understanding of our clients’ customers first, so we know whom to reach and when to talk to them. And by keeping our finger on the pulse of consumer attitudes and reactions, we know how to keep that conversation on track. That’s at the heart of Live ROI, and it all starts with Analytics.

 

What does Zenith Analytics do?

Working closely with both the Business Planning and Activation teams, Analytics designs the data strategy to tie our clients’ marketing to real-world business goals. We then mine that data to optimize campaigns and tell the stories that bring our clients closer to their marketing, helping them understand if they’re talking to the people they want, and if they’re doing it the right way.

 

What does a successful Analyst look like?

We don’t all look the same, and we don’t expect you to, either. But a successful Analyst should share our passion for emerging tech and media, bring a data-driven approach to decision-making, determine a point of view and share it in a positive way, gear up for a challenge, and always crave to learn more and improve. Familiarity with media analytics helps, especially digital media, but isn’t necessarily a requirement. Prior professional experience is highly desired.

 

What does an Analyst do day-to-day?

The Analysts form the foundation of the Analytics team. They pull and arrange data from a multitude of sources to feed business-improving insights, then build thoughtful presentations and reports that bring the story home to our clients. They work closely with a Senior Analyst and/or Supervisor to learn the most efficient and effective ways of wrangling with data as they learn to become full-fledged story tellers.

 

 

 

Responsibilities:

·       Pull data from various 3rd-party ad servers like DoubleClick Campaign Manager, Sizmek, Telemetry, Vindico, and others to feed our reporting and optimization

·       Manage and use our proprietary business intelligence tools

·       Put together social and programmatic

·       Cross-functional team coordination and communication (Advertising Operations, Media, Strategy, Search, Creative Partners, etc.)

·       Collaborate with cross-functional team (Advertising Operations, Media, Strategy, Paid Search, Analytics, Creative Agency, Communication Planning, and Strategy)

·       Translate success metrics into tracking and reporting requirements

·       Write clear concise PowerPoint Presentations summarizing data insights, outcomes and implications in a straight-forward and enlightening way

·       Derive insights from campaign performance reports that are actionable

·       Assist in department POVs and build upon department expertise

Qualifications

Requirements:

·       Minimum 1 year of relevant experience

·       Extensive experience working with Microsoft Office (PPT, Excel, Word)

·       Knowledge with at least one of the following ad technologies: third party ad serving,  rich media ad serving, site-side tracking technologies: DART (standard and rich media), Atlas, Omniture, Webtrends, Google Analytics

·       Knowledge of broad range of online advertising media channels from Search, Display Banners, Email, Contextual, Social, CRM

·       Ability to derive insight from observation which aligns with campaign objectives

·       Ability to communicate complex ideas to internal clients

·       Demonstrated strong project management skills

·       Bachelor’s Degree in a related field

 

Desired Experience:

·       Advanced Excel skills (Able to work with complex Excel formulas)

·       Knowledge of Business Intelligence tools (Cognos, Business Objects, QlikView) and relational databases (SQL Server, MS Access, Oracle)

·       Experience with more than one of the following ad technologies: third-party ad servers, especially DoubleClick, , Eyewonder, Mediamind,  Omniture, Webtrends, Google Analytics

·       Experience with online advertising media channels, especially Display, Video, and Social, as well as Search, Email,  and other CRM

·       Knowledge in any of the following areas: Programmatic (DMP, DSP, SSP), Cross-Device Measurement, Attribution Modelling

·       Experience with third-party research partners such as Nielsen, comScore, Millward Brown Digital, GfK, or Research Now

Additional Information

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