Director, Analytics

  • Full-time

Company Description

Zenith is The ROI Agency, we succeed when our clients succeed. We have a simple strategy: motivate our people, deliver great work, and delight our clients.Clients want to work with happy and motivated people.We have a superb Talent team, helping the agency recruit, develop and retain the industry's best talent. We're constantly striving to create a winning culture and we're delighted that 91% of our people would recommend us as a great place to work.We are single mindedly focused on delivering great work.We have a consistent track record of making our clients' communications more effective. Our goal is to achieve commercial marketing success. We don't set out to win awards but see them as a function of great work.Our greatest credential is our client list.Every day we work on challenging business and communication issues, in partnership with great client marketing teams. We are proud to have worked with many of our clients for 10 years or more and are equally proud of our new relationships.To learn more, visitwww.zenithmedia.com

Job Description

Director

Who is Zenith Analytics?
At Zenith, we’re changing the way some of the biggest brands in the country – including Verizon, Chase, Kohl’s, American Cancer Society, and more – talk to consumers. We put data-driven understanding of our clients’ customers first, so we know whom to reach and when to talk to them. And by keeping our finger on the pulse of consumer attitudes and reactions, we know how to keep that conversation on track. That’s at the heart of Live ROI, and it all starts with Analytics.

What does Zenith Analytics do? 
Working closely with both the Business Planning and Activation teams, Analytics designs the data strategy to tie our clients’ marketing to real-world business goals. We then mine that data to optimize campaigns and tell the stories that bring our clients closer to their marketing, helping them understand if they’re talking to the people they want, and if they’re doing it the right way.

What does a successful  Director look like? 
We don’t all look the same, and we don’t expect you to, either. But successful members of our team generally have a passion for emerging tech and media, bring a data-driven approach to decision-making, have a fresh perspective and share it in a positive way, don’t shy away from a challenge, and are always hungry to learn more.

Among Director candidates, we generally look for prior experience in media analytics, especially digital media. You should already be used to representing your team to external clients, since Directors are often the face of our Analytics team. We hope you’re a numbers whiz and know how to bring data to life through a compelling story. We’re also hoping you have at least two years of experience managing junior-level staff members and have at least seven years of prior professional experience.

What does an Analytics Director do day-to-day? 
Our  Directors work very closely with their team of analysts to help them stay on track with day-to-day deliverables. They also contribute crucial intellectual capital to their teams by designing campaign measurement plans based on their client’s business needs, and use data to tell great stories. Directors also work closely with their VP to formulate a vision for their accounts, and then execute on that vision with their team of analysts. As such, Directors are mentors, managers, project managers, and thought leaders, all at the same time.
 

Qualifications

Requirements
•    9+ years of work experience in media or related field
•    3+ years in a managerial or supervisory role.
•    Bachelor’s degree. Degree in a related field is a plus (i.e. STEM, Economics, Marketing, etc.). 
•    Ability to communicate complex ideas to both external and internal clients, and ability and comfort with presenting to senior level clients.
•    Ability to develop frameworks for steering complex analytics projects. 
•    Strong analytical thinker with an abundance of intellectual curiosity
•    Extensive experience with Ad Servers such as DoubleClick, and website analytics tools such as Google Analytics or Adobe Site Catalyst.
•    Experience with other digital media and analytics tools such, Measurement Vendors, BI Software, Relational Databases.
•    Experience with third party research partners such as GfK, Nielsen and comScore.
•    Advanced Excel skills (ability to work with macros, advanced formulas, pivot tables) and experience working with large data sets.
•    Understanding of a broad range of online advertising media channels such as Search, Display Banners, Email, Contextual, and Social, as well as subject matter expertise in at least one of these areas.
•    World-class customer service skills. Ability to service clients, partners and internal stakeholders by understanding their needs, translating those needs into creative solutions, and delivering on those solutions with diligence and a sense of urgency.
 

Preferred Experience:
•    Experience managing and querying relational databases.
•    Experience with ad verification tools such as IAS, Moat, etc.
•    Experience with using or analyzing data form DMPs and DSPs.
•    Experience with two or more of the following advanced analytics methods: descriptive statistics, linear regressions, multi-touch attribution modeling, MMM, cross-device measurement.
 

 

 

Additional Information

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