Digital Media Planner

  • San Francisco, CA, USA
  • Full-time

Company Description

Blue 449 (www.blue449.com), the Open Source Media Agency is one of the six brands of Publicis Media. Its open source philosophy means operating at the intersection of media, ideas, data and technology to deliver inventive, collective progress for their clients. Its Blue Collective, like-minded individuals and organizations from across the globe, provide additional expertise and inspiration as do the global practices of Publicis Media. Blue 449 operates in 14 markets, 22 offices and will expand further during 2018. It employs over 1300 employees.    We are one agency, many territories, no boundaries. Twitter @blue_449

Job Description

Overview:
Blue 449  is looking for a Digital Media Planner to join our team. This position will work on multiple accounts and report into a Supervisor while helping to manage an Assistant Media Planner[s]. We are looking for a hard-working and talented individual who is passionate about building and growing his or her career in the digital marketing field.

 

Responsibilities:

Media Competencies

·       Develop and execute various planning scenarios based on media objectives and strategies

·       Work with other members of the media team in daily media responsibilities including maintaining and implementing ad tagging on network of sites

·       Manage the scheduling, posting, and tracking of advertising and compile weekly performance reports, as necessary

·       Oversee RFP process, from initial publisher distribution, to gathering and preparing of insertion orders, and maintaining records of all campaign activities for auditing purposes

·       Utilize appropriate planning tools to achieve optimum performance for online media campaigns; maintain knowledge of new and emerging technologies to continually enhance campaign execution

·       Develop client-facing POVs on industry trends and patterns

Relationship Development

·       Maintain and grow relationships with interactive media advertising representatives

Financial Competencies

·       Manage media budgets for assigned clients

Leadership & Management Competencies

  • Maintain high level of work quality
  • Manage and mentor assigned Assistant Media Planners
  • Participate in ongoing agency-wide knowledge sharing

 

Desired Characteristics:

·       Excellent presentation, negotiation, verbal and written communication, and interpersonal skills

·       Effective time management and organizational skills, as well as strong attention to detail

·       Experience analyzing complex data, market research, and formulating actionable plan

Qualifications

Requirements:

·       A minimum of 2 years of online media planning and negotiating experience in an interactive agency

·       Bachelor’s Degree in advertising, marketing or related program

·       A complete knowledge of interactive marketing concepts and practices as well as a familiarity with offline media concepts

·       Strong mathematic and analytical skills

·       Required software proficiencies: Microsoft Suite, AdServer, Nielsen, @Plan, AdRelevance, Google Analytics, other software as needed

Additional Information

http://www.blue449.com/

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