Media Planner

  • Atlanta, GA, USA
  • Full-time

Company Description

About Moxie

Moxie is a modern marketing solutions agency that expertly leverages the value of data, content and technology to help our clients grow. We push the boundaries of what's possible to outperform the competition in the areas of strategy, creative, social marketing, media, analytics and technology development. Founded in 2000, Moxie has 300+ talented employees in Atlanta, Los Angeles, New York and Pittsburgh. Owned by global media giant Zenith — part of the Publicis Groupe — Moxie is able to quickly leverage cross-company areas of enterprise, talent, experience, resources and tools. Moxie's client roster includes Verizon Wireless, Verizon FiOS, Delta, Porsche, American Cancer Society, Ocean Spray, Wells Fargo, The Coca-Cola Company, 20th Century Fox, Chick-fil-A, Nike, Ainsworth Pet Nutrition and Cisco Systems.

Job Description

The Media Planner will be responsible for planning, negotiating and executing digital and traditional media plans.  The ideal candidate must be able to manage day-to-day planning and analysis while maintaining strong relationships with publishers and partner agencies.

 

RESPONSIBILITIES

  • Assist in media strategy development for top tier clients

  • Develop and manage digital, local tv & print media plans; negotiate and purchase media

  • Effectively present media recommendations with sound rationale

  • Manage the day-to-day implementation and optimization of campaign activities

  • Manage campaign authorizations, budgets and reconciliation process

  • Interact and maintain positive rapport with media publishers

  • Analyze research data and media/marketing information; issue and report information to clients

  • Monitor and assess ongoing campaign performance; assist in strategic analysis of campaigns

  • Delegate to and work with Assistant Media Planner on daily tasks

  • Other responsibilities as assigned

Qualifications

  • Must be a self-starter, with strong planning and organizational skills and the ability to work with minimal direction

  • Strong written, verbal communication and negotiation skills.  Good presentation skills a plus

  • Strong time-management and organizational skills

  • Proven ability to develop and maintain strong professional relationships with colleagues and vendors

  • Experience managing multiple, competing priorities, duties and/or projects.  Proven ability to accommodate evolving responsibilities and last minute changes

  • Effective problem-solving skills with the ability to generate innovative solutions

 

 

TRAVEL/OTHER REQUIREMENTS

  • Bachelor degree in related field or equivalent work experience

  • 2 - 4 years experience in a jr. level media planning/buying position

  • Working knowledge of third party marketing research: KANTAR, GFK MRI, eMarketer, Mintel, comScore, Mediaocean, Iconoculture and others

  • Experience with digital campaign management/ad serving technology (i.e. Double Click DART, Atlas DMT, IAS)

  • Required PC proficiency and solid working knowledge of Microsoft Office (MS Word, Excel, PowerPoint, etc.) 

  • Experience analyzing data and market research

  • Familiarity with basic accounting/math principles; basic statistical analysis experience is a plus

 

REPORTS TO

  • Senior Media Planner or Media Supervisor
  • This position may have direct reports and indirect reports

Additional Information

All your information will be kept confidential according to EEO guidelines.

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