Account Director - Planning - CPG

  • Full-time

Company Description

Pubicis Media

Publicis Media is one of the four solutions hubs of Publicis Groupe, alongside Publicis Communications, Publicis.Sapient and Publicis Healthcare. Led by Steve King, CEO, Publicis Media is powered by its four global brands, Starcom, Zenith, Mediavest|Spark and Optimedia|Blue 449, and supported by its digital-first, data-driven Global Practices which together deliver client value and business transformation. Publicis Media is committed to helping its clients navigate the modern media landscape and is present in more than 100 countries with over 13,500 employees worldwide.

Blue 449 

Blue 449 is one of the 6 media agency brands of Publicis Media and is growing rapidly. 

We have a wide range of interesting clients from retail goliaths such as Asda and Dixons Carphone to smaller luxury business such as Ralph Lauren and Fortnum & Mason.

We have many long-standing client relationships and an enviably strong client retention record. Our clients value us for our honesty, openness and willingness to collaborate, as well as our rich understanding of their businesses. Our work both prioritises the proven and is driven by a hunger for invention. 

As an agency we believe strongly in two philosophies ‘Open Source’ and ‘Business Outcome first’.  

‘Open Source’: Today, a media agency must think flexibly, learn fast, respond swiftly, collaborate widely, nurture technology, amplify ideas, read data and operate at the very heart of businesses. It must sit at the intersection of data and ideas. There is a parallel for this in technology. It’s called open source.  Open source is a philosophy born in the world of software development that has since been applied to other fields. The core principle is that the source code of software programs be made publically available for adaptation, modification and development.  This is why we put collaboration at the heart of what we do.  We are happy to work with a variety of companies, whatever is the right answer for our clients, to make great things happen. 

Business Outcome: In order to deliver business effect for our clients we need to get close to their 1st party data.  We believe that a move away from media metrics is vital if you want to be a business partner rather than a supplier.  Start with the desired business outcome and work back from there! 

http://www.blue449.com

@blue449

Job Description

This is a unique opportunity for an ambitious individual to work on transitioning a global brand and developing creative, data driven solutions for some fantastic household names.

Overall role description
 The planning Account Director is a pivotal role within the team.  They are the key point of contact for multiple client contacts on a day to day basis long with team management responsibility. In this role there is great opportunity for creativity alongside a multitude of Publicis resource, such as Peoplecloud to utilise. 

What are you tasked with?

  • Managing the creation, direction and on-going development of your client’s media strategy. 
  • Injecting innovation into the client’s media solutions across multiple brands.
  • Ultimate quality control of all plan execution.
  • Management and development of an Account Manager, Senior Planner and a Graduate.

Knowledge, skills and attitude required:

  • Strong communication planning skills.
  • An excellent all round knowledge of media, particularly AV.
  • High degree of financial acumen.
  • The capability and desire to build relationships with partners and creative agencies.
  • The aptitude to develop teamwork and the mentorship of junior members of your team.
  • Be an ideas person, excited to brainstorm new approaches and solutions for clients.
  • A strong collaborator who is skilled at bringing together teams to ensure smart strategic thinking and excellent channel planning.
  • Be a confident and articulate presenter, with the ability to present to senior clients and internal agency teams. 

Qualifications

The ideal candidate would:

  • Have solid planning experience across all media channels
  • Have worked on a large account, ideally with a portfolio of brands to manage

Additional Information

LOCATION

You will be based in the new BBC Broadcasting House (White City), a stunning redevelopment. With Westfield opposite you will be spoiled for choice in how to spend your lunch break!

In the short term you will be based in Blue 449 (Publicis Media agency) on Cleveland Street, W1T 4JE.

CULTURE

Training is critical to our people’s development and we have a strong training programme in place. We operate an ‘Open Source’ approach to training working with a variety of partners.  The training ranges from core skills such as time and people management, presentation training through to personal coaching, yoga and mindfulness. 

BENEFITS AND PERKS

  • 25 days holiday 
  • Company pension scheme
  • Dental insurance available at corporate rates
  • Life assurance
  •  Season ticket loan
  • Cycle to work scheme
  • Subsidised gym membership 
  • Free eye tests
  • Childcare vouchers
  • Daily free breakfast,
  • Highly subsidised canteen
  • Free drinks and snacks available every Friday afternoon via the new starter trolley
  • All company ‘Skint Nights’ every month before pay day
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