Sr. Analyst (Programmatic Campaign Management)

  • Detroit, MI, USA
  • Full-time

Job Description

The Senior Programmatic Analyst owns strategic planning and campaign execution for an assigned client.  This position is both strategic and tactical in scope, requiring the Senior Programmatic Analyst to independently generate strategic insights for the campaigns in his/her portfolio and implement campaigns with the support of Programmatic Analysts. Senior Programmatic Analyst train Programmatic Analysts on client specific requirements, providing expertise in optimization strategies and guidance on best practices related to client communication.

The ideal candidate will have prior experience with digital bid management platforms or digital advertising tools such as DoubleClick (Google) for Search or Display; Active campaign optimization efforts is a must. Senior Programmatic Analysts must possess a strong inner drive to contribute.

Responsibilities 

  • Effectively communicate digital strategies and rational for tactical approaches for each campaign
  • Execute, manage, and optimize programmatic media campaigns and programs for agency clients while meeting or surpassing client performance expectations
  • Develop, grow, and maintain relationships with programmatic customers through exceptional client service
  • Formulate proposals for new client opportunities
  • Manage the delivery of creative assets, insertion orders, campaign artifacts, and all relevant campaign documentation in preparation for campaign launch
  • Partner with Analytics team on campaign measurement reporting and insights generation
  • Provide regular insights to clients detailing performance, campaign optimizations, and new opportunities
  • Work with media partners to ensure accurate platform implementation
  • Troubleshoot issues on all pre-production and live campaigns
  • Oversee campaign QA process
  • Provide monthly auditing reports to Agency partners and actualize bill/pay systems when applicable
  • Lead and assist in coaching, managing, and educating Campaign Specialists, helping to support campaigns
  • Attend client meetings, as needed
  • Participate in regular knowledge share sessions to share and learn new strategies for optimizing and enhancing campaign performance

Qualifications

  • Four-year college degree
  • Must have 2+ years of experience in bid management, campaign management/optimization, or digital media operations
  • Client facing experience with the ability to identify risks and effectively manage through issues
  • Understanding of traditional and interactive media planning elements
  • Proficiency in Microsoft Office solutions
  • Strong analytical thinking and mathematical skills
  • Excellent communication and writing skills
  • Strong project management skills
  • Strong desire to contribute to a team

Additional Information

All your information will be kept confidential according to EEO guidelines.

Privacy Policy