AdTech & Ad Operations Manager

  • Full-time

Company Description

Publicis Media is one of the four solutions hubs of Publicis Groupe ([Euronext Paris FR0000130577, CAC 40], alongside Publicis Communications, Publicis.Sapient and Publicis Healthcare. Led by Steve King, CEO, Publicis Media is comprised of Starcom, Zenith, Digitas, Spark Foundry, Blue 449 and Performics, powered by digital-first, data-driven global practices that together deliver client value and business transformation. Publicis Media is committed to helping its clients navigate the modern media landscape and is present in more than 100 countries with over 23,500 employees worldwide.

Publicis Media’s Data Sciences practice drives scalable and consistent tools, capabilities and approaches to data and technology, as well as a deeper understanding of consumers through a streamlined approach to analytics and reporting via proprietary tools, processes and industry partnerships.

TRUST
Trust is the cornerstone upon which we build our relationships. We hold ourselves to the highest standards of how a partner should behave.
We treat our people and our clients with respect, transparency and honesty.

TALENT
This is first and foremost a people business. We are committed to ensuring Publicis Media a destination for the best talent in our industry. We value people as individuals, growing ourselves as we grow our client’s business.

TRANSFORMATION
True transformation comes when we stop managing change, and instead initiate change. We believe in our purpose to be the admired force for business transformation. We believe that focusing on performance and results has the power to transform client business.

Job Description

Job Overview:

Publicis Media MENA is seeking a qualified AdTech/ MarTech Manager to oversee the ad operations function and AdTech advisory services across Publicis Media brand agencies and other practices. The position plays a vital role in propagating best practices, cross-functional consistency and driving the agenda for growth in TAAG services. The objective is to provide clients with novel digital marketing solutions to achieve their business KPIs or to generate new business value streams.
 

Responsibilities:

●      Provide TAAG services to clients across Publicis Media MENA brand agencies, including but not limited to, Starcom, Spark Foundry and Zenith.

●       Services include ad operations and AdTech/ MarTech based solution consulting and implementation.

●      Manage and develop a growing remote team of Ad Operations Executives based in Beirut, Lebanon.

●      Regular travel will be required Beirut, Lebanon and occasional travel may be required to other locations.

●      Evangelize and propagate a single taxonomy across each client’s AdTech stack, that will require cross-practice collaboration.

●      Deploy/ implement or get up to speed with new AdTech/ MarTech tools as and when required.

●     Tool such as Ad Servers, TMS, Ad Verification, DCO, App Analytics, Site Analytics, DMPs, DSPs and CMS.

●      Recognize opportunities to sell TAAG services to clients to drive their business KPIs and deliver organic growth for TAAG.

●      Train brand agency client teams in relevant AdTech/ MarTech to ensure they are self-sufficient and comfortable with the technology used for their clients.

Qualifications

Requirements:

●      Bachelor's degree in Computer Science, Engineering, Sciences or equivalent practical experience.

●      4+ years hands-on experience with AdTech and MarTech

●      Strong technical aptitude and client servicing skills, as well as deep knowledge of the prominent AdTech and MarTech: on-boarding, Ad Serving, TMS, Ad Verification, DCO, App Analytics, Site Analytics, DMPs, DSPs

●      Hands on experience with Google Campaign Manager, Sizmek Ad Server, Google Tag Manager, Google Analytics, AdWords, Facebook Ads, Ad verification vendor

●      Bonus - hands-on experience with: Adobe Analytics, Adobe Audience Manager, Adobe Dynamic Tag Management, Twitter Ads, Snapchat Ads, Linked Ads, and an app analytics vendor (Adjust, Kochava, Appsflyer, TUNE)

●      Proficient analytical and Excel skills

●      Bonus Experience: Python, Javascript, SQL

●      Experience as a customer-facing technical solution consultant

●      Experience working with a cross-functional and geographically dispersed team and customer base.

Additional Information

All your information will be kept confidential according to EEO guidelines.

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