Manager, Paid Social and Programmatic

  • Full-time

Company Description

Starcom is the Human Experience Company. A world-renowned media communications agency, we believe the alchemy of people and technology creates experiences people love, and actions brands need. With more than 5,000 employees worldwide, Starcom partners with the world's leading marketers and new establishment brands, including Airbnb, Coca-Cola, Fiat Chrysler Automobiles, Kellogg Company, Kraft Heinz, Samsung, Visa and more. Starcom is part of Publicis Media, one of four solution hubs within Publicis Groupe [Euronext Paris FR0000130577, CAC40], and has offices within Publicis One.

Job Description

The Manager, Paid Social will assist in leading the rollout of a self-service social model for our client. This person will have the opportunity to expand into programmatic buying. This position is both strategic and tactical in scope and requires the ability to apply detailed paid social knowledge to actionable insights and recommendations. This person will assist the Associate Media Director and Director in driving strategic paid social expertise within the team as well as helping to develop innovative strategies to meet and exceed client business objectives. The Manager, Paid Social will work closely with team members based in Chicago to ensure expertise is leveraged throughout the teams. 

Responsibilities

  • Direct and manage the daily workflow of all paid social campaigns, including proposal development, campaign activation & maintenance, and post-buy recaps
  • Interface with Investment, Strategy, and Activation media teams to respond to client briefs, build strategic campaign plans, communicate service offerings, and to identify and deliver new solutions in a collaborative fashion
  • Oversee and manage social campaigns and the QA process
  • Assist in training, mentoring, and developing team members
  • Compile data across several social media platforms and work in collaboration with the Analytics team to create weekly/monthly reports, including analysis for insights, optimizations and future strategy development
  • Adopt established account management standards and enhance campaign best practices
  • Exhibits solid communication skills in order to effectively present strategic and tactical plans to clients and internal teams
  • Monitor the latest trends in social media, including advertising formats, channels and technologies in order to improve campaign performance and provide recommendations on how clients can best leverage new tools and services
  • Champion and facilitate communication and collaboration within the team and the agency
  • Own the work and drive amazing results
  • Participate in regular knowledge share sessions to present and learn new strategies for optimizing and enhancing campaign performance

Qualifications

  • Bachelor's degree or higher with 4+ years of integrated experience managing multi-channel social campaigns
  • Strong analytical and mathematical skills
  • Excellent communication and writing skills
  • Ability to organize and manage detailed work, as well as work independently and balance multiple tasks
  • Working knowledge of social analytical tools
  • Proficiency in social FMPs and other social API technologies such as 4C, Sprinklr, Brand Networks, PowerEditor, Ads Manager (Facebook, Twitter, Pinterest, Snapchat), etc.
  • Proficiency in Microsoft Office especially Excel
  • 2+ years with increasing levels of responsibility within an agency or media company
  • CPG experience is a plus

 

Additional Information

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